Srinivas Seshadri
Category Head @V-Guard
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WORK HISTORY
Category Head @V-Guard
Gurugram, IN
Leading V-Guard’s flagship category Voltage Stabilizer & Air cooler with focus on E-Commerce & MT/RSS channelsOwn P&L responsibility Formulate business strategies by assessing consumer, channel, competition, technologies, external ecosystem and setting directions for each crucial area such as Category Strategy, GTM, Product Planning, NPD, R&D, Customer Service, Manufacturing/ Sourcing, etcDrive Annual Marketing Plan for the category with ownership of brand building, media spends, digital marketing & content marketing initiatives Manage cross functional team to drive initiatives in alignment with business goalsEnsure achievement of the primary & secondary sales targets with appropriate product and segment-mix through effective sales forecasting, inventory management, fulfilment, stock liquidation, etcDrive consumer centricity across all touchpoints
EDUCATION
Indian Institute of Management, Bangalore
Executive Education Programme on Digital Marketing
Indian Institute of Management, Tiruchirappalli
Brand and Advertising Management
International School of Management Excellence
PGPM
SKILLS
ABOUT SRINIVAS SESHADRI
Head Marketing with 16 years of experience transcending FMCG, Consumer Durables, Retail, Aviation & Electrical/Electronic goods category. IIM Trichy alumnus. Expertise includes brand management, category management, P&L management, e-commerce, product marketing, media planning, digital marketing, consumer insights & content marketing. Possess 16 years of experience in Category Management, Brand marketing & Consumer Insights domain having a proven track record of driving business growth, building brands and enabling business actions with consumer understanding for more than a decade. Have been part of brand transformation exercises and scaled up brand. Possess experience of driving transformation exercises to build consumer insight, New Product Development capability in the organization. Currently owing P&L responsibility as Category Head, leading V-Guard’s flagship category Voltage Stabilizer & new foray Air cooler with focus on E-Commerce & MT/RSS channels. Had a short stint in aviation sector as Head Marketing of Delhi airport where was successful in strengthening consumer insights capability in a short period. Prior to this worked for close to a decade with consumer appliances brand V-Guard and led brand marketing function. I reported to VP & Head- Brand & Communications and was responsible for the creation & execution of Marketing Strategy, development of communication, driving consumer research, new product launches, new product development, brand management, budget management, ownership for brand\'s topline and agency management. At V-Guard, the role catered to all the 16+ products in V-Guard\'s portfolio. R&R included formulating brand marketing plans for the year and then driving execution. In my role, I looked after both traditional & digital marketing activities including creative creation, media buying & planning and also encompassing both ATL & BTL activities. Additionally, also looked after PR activities for the brand. Role also entailed product marketing activities supporting respective categories with product launch activities & collaterals like packaging, POSM, sales enablement content etc. Extensive experience in enabling business decisions with strong Consumer Insights. Built the Consumer research capability at V-Guard from scratch. Started career in analytics & consumer insights working for Kantar & Symphony IRI. At Kantar managed consumer insights for ITC, 3M, Wipro & Titan including ad-pre-test, brand track, post campaign evaluation and other adhoc research projects basis requirements. Views expressed here are personal.
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