Srinivas Seshadri

About Srinivas Seshadri

Head Marketing with 16 years of experience transcending FMCG, Consumer Durables, Retail, Aviation & Electrical/Electronic goods category. IIM Trichy alumnus. Expertise includes brand management, category management, P&L management, e-commerce, product marketing, media planning, digital marketing, consumer insights & content marketing. Possess 16 years of experience in Category Management, Brand marketing & Consumer Insights domain having a proven track record of driving business growth, building brands and enabling business actions with consumer understanding for more than a decade. Have been part of brand transformation exercises and scaled up brand. Possess experience of driving transformation exercises to build consumer insight, New Product Development capability in the organization. Currently owing P&L responsibility as Category Head, leading V-Guard’s flagship category Voltage Stabilizer & new foray Air cooler with focus on E-Commerce & MT/RSS channels. Had a short stint in aviation sector as Head Marketing of Delhi airport where was successful in strengthening consumer insights capability in a short period. Prior to this worked for close to a decade with consumer appliances brand V-Guard and led brand marketing function. I reported to VP & Head- Brand & Communications and was responsible for the creation & execution of Marketing Strategy, development of communication, driving consumer research, new product launches, new product development, brand management, budget management, ownership for brand\'s topline and agency management. At V-Guard, the role catered to all the 16+ products in V-Guard\'s portfolio. R&R included formulating brand marketing plans for the year and then driving execution. In my role, I looked after both traditional & digital marketing activities including creative creation, media buying & planning and also encompassing both ATL & BTL activities. Additionally, also looked after PR activities for the brand. Role also entailed product marketing activities supporting respective categories with product launch activities & collaterals like packaging, POSM, sales enablement content etc. Extensive experience in enabling business decisions with strong Consumer Insights. Built the Consumer research capability at V-Guard from scratch. Started career in analytics & consumer insights working for Kantar & Symphony IRI. At Kantar managed consumer insights for ITC, 3M, Wipro & Titan including ad-pre-test, brand track, post campaign evaluation and other adhoc research projects basis requirements. Views expressed here are personal.

Experience

1. Category Head

   V-Guard

   Jan 2023 — Present · Gurugram, IN

   Leading V-Guard’s flagship category Voltage Stabilizer & Air cooler with focus on E-Commerce & MT/RSS channelsOwn P&L responsibility Formulate business strategies by assessing consumer, channel, competition, technologies, external ecosystem and setting directions for each crucial area such as Category Strategy, GTM, Product Planning, NPD, R&D, Customer Service, Manufacturing/ Sourcing, etcDrive Annual Marketing Plan for the category with ownership of brand building, media spends, digital marketing & content marketing initiatives Manage cross functional team to drive initiatives in alignment with business goalsEnsure achievement of the primary & secondary sales targets with appropriate product and segment-mix through effective sales forecasting, inventory management, fulfilment, stock liquidation, etcDrive consumer centricity across all touchpoints

Education

• Indian Institute of Management, Bangalore

  Executive Education Programme on Digital Marketing

  2015 — 2015

• Indian Institute of Management, Tiruchirappalli

  Brand and Advertising Management

  2014 — 2015

• International School of Management Excellence

  PGPM

  2008 — 2010

Skills

• Consumer Behaviour
• Marketing
• Analysis
• Fmcg
• Qualitative Research
• Quantitative Research
• Marketing Research
• Team Management
• Secondary Research
• Project Management
• Analytics
• Business Strategy
• Competitive Analysis
• Advertising
• Advertising Research
• Brand Management
• Marketing Strategy
• Digital Strategy
• Retail Industry
• Primary Research
• Marketing Communications
• Communication
• Consulting
• Customer Insight
• Data Analysis
• Brand Equity
• Strategy
• Brand Tracking
• Market Analysis
• Business Development
• Digital Marketing