Srinivas Rao Vishnubhotla

WORK HISTORY

EDUCATION

SKILLS

ABOUT SRINIVAS RAO VISHNUBHOTLA

Most global brands enter India with a playbook built for markets that don\'t behave like India.I\'ve spent 20 years figuring out what actually works.I\'m Srinivas, currently at Meta, building the retail business for AI Smart Glasses in India from the ground up. Before this, I spent 12 years as Country Head & Director at Logitech, growing India and South Asia revenues by 5X across five channel types — Online, Quick commerce, Large format retail, Enterprise, and a Distribution network of partners across 750+ cities.Before Logitech, I was part of the founding team at Reliance Digital, when modern retail in India barely existed. We built from zero to 400 stores. No playbook. No precedent. Just first principles.In between, I built Auklet, my own startup from scratch. It taught me what two decades of corporate leadership hadn\'t-what it feels like to stand on the other side of the table, earning shelf space with no brand equity behind you-the most satisfying experience of my career.I also teach Sales Management, Category Management, and Consumer Behavior at NMIMS, because explaining what you know is the best way to sharpen it.Recognized as the \"Top 100 minds\" in South Asia by Asia Retail Congress.If you\'re building a consumer tech brand in India, scaling a GTM, or leading a team through complexity and ambiguity, I think you\'ll find something useful here.Follow if you want operator truth about India retail. No frameworks, No macro takes. What actually happened when I tried it over my several years of experience.Education, Primary Healthcare and Climate & Sustainability are very close to my heart.If you want to talk anything more on the above, I am reachable at