Srinivasan P

Marketing Manager @iValue Group

Bengaluru

Senior Marketing Executive - AWS @Redington Limited

Chennai

Own all our partner marketing efforts, collaborating with existing and new partners to understand their business needs and identify co-marketing opportunities to maximize ROI. Build and execute a marketing playbook that codifies cross-functional support provided to our partners and aligns with overall business goals. Create and execute co-marketing campaigns, including events, webinars, conferences, content marketing, and digital campaigns to drive pipeline creation. Build and maintain partner enablement materials like pitch decks, one pager, and email cadences to support internal and partner enablement sessions. Develop and crafting assets like whitepapers, case studies, co-branded e-books, blog posts, and webinars. Track, analyze, and report on the performance and impact of marketing campaigns to executive leadership, with continuous improvement recommendations.

Marketing Executive - AWS/SaaS @Redington Limited

India

• Responsible for execution of marketing initiatives for the concerned business group, including adherence to approved marketing plan, budgets and compliance guidelines. • Implement partner enablement programs and business development / lead generation activities identified for the business group. • Prepare reporting for marketing initiatives, including documentation requirements and processing of marketing vendor payments. • Provide support for assigned special projects in the business group. • Develop marketing campaigns to promote products and services. • Plan and execute the GTM plans with Redington Channel Partners. • Prepare the quarterly marketing budget based on MDFs for Cloud vendors, review the budgets & report on RoI post completion. • Drive Redington-Led co-marketing activities in alignment with the Channel Partners marketing plans. • Manage operational tasks – includes agency identification and set up, campaign creation & execution, purchase order creation & spend processing, regional calendar updates, presentation & reporting deck updates, post activity follow up and documentation collection. • Participate in sales and marketing channel partner meetings, stand-ups, and QBRs, as requested. • Work in collaboration with the business and field teams to design, launch and organize- ATL, digital marketing campaigns, webinars, end customer events/CRTs and partner events/PRTs. • Create and deliver content, case studies, white papers, partner testimonials and social media content. • Continuously optimize performance across the marketing mix and deliver insights and opportunities to Business, Inside sales, Direct Sales and Partner Sales teams. • Assist with campaign performance and lead generation reporting, including forecasting campaign performance. • Built and developed Redington Cloud's Google, Gitlab, Salesforce and AWS Public Sector sites.

Marketing Associate @BYJU'S

Chennai, Tamil Nadu, India

Collect quantitative and qualitative data from marketing campaigns Perform market analysis and research on competition Support the marketing team in daily administrative tasks Assist in marketing and advertising promotional activities (e.g. social media, direct mail and web) Prepare promotional presentations Help distribute marketing materials Manage and update company database and customer relationship management systems (CRM) Help organize marketing events

University of madras

Bachelor of Business Administration - BBA · Business Administration, Management and Operations

Indian Institute of Management, Kozhikode

Advanced Business Management · International Business

The University of Western Australia

MBA · International/Global Studies