Srinivasan Balaji Iyengar
Marketer by heart, Musician by passion, Creative by nature
- Role
- Head of Business & Brand Strategies at The 4P Solutions
- Location
- Thane, IN
- LinkedIn followers
- 500 followers
About Srinivasan Balaji Iyengar
Experienced B2B Marketing Professional with over 9 years of expertise in driving impactful campaigns and strategies across diverse industries including IT, Cyber Security, SAAS, Tech, E-Com, and Fintech. Adept in both traditional ATL & BTL marketing as well as cutting-edge Digital Marketing practices. An active representative of Organisations like Finacus, Gajshield and Mindgate as a seat holder to Gartner, helping them with important business and market strategic decisions.My ability to craft compelling narratives and tailor strategies to the unique demands of each industry has contributed to my track record of driving Marketing & Business goals.With a proven history of orchestrating impactful launches and sustaining momentum with brands like GajShield - Data Security Firewall, I bring a well-rounded perspective to the brand.At 4P, I am passionate about translating complex ideas into resonant stories for brands. Reflected across brands I worked on including, Rossari Biotech, Blue Star - Electronics and Engineering, Depth Consulting Services, Fujitec Elevators, Dhanvantri Engineering, AIM Chemicals, IndianOil Total Private Limited, Jesons, GEBI and more. I am excited to continue my journey in shaping innovative marketing strategies that drive growth and carve lasting impressions.
Experience
Head of Business & Brand Strategies
Jul 2022 — Present
Education
SAKET GYANPEETHS SAKET COLLEGE OF MANAGEMENT, THANE
Master of Business Administration - MBA
2013 — 2015
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