Srinivasa Prasad M N
Associate Director - Software Defined Vehicle @Accenture
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WORK HISTORY
Associate Director - Software Defined Vehicle @Accenture
Bengaluru, IN
SDV transformation leader advising global OEMs on software-led growth, AI-driven innovation, and data monetization. Trusted partner to C-suite on strategy, M&A, and ecosystem plays, with a track record of scaling GCCs, building CoEs, and converting vision into multi-year transformation programs.Leading AI-driven engagement models for OEMs, transforming lifecycle management to unlock efficiency, accelerate innovation, and drive measurable business outcomes.
EDUCATION
Coventry University
Master’s Degree, M.Sc. in Automotive Electronics
Indian School of Business
Astute Leadership Program, Organizational Leadership
Indian Institute of Management Bangalore
General Management , Business Administration and Management
Entrepreneurship Development Institute of India
Master Dip. in Entrepreneurship, Entrepreneurship/Entrepreneurial Studies
SKILLS
ABOUT SRINIVASA PRASAD M N
Driving AI-led Software-Defined Vehicles transformation and platform-centric business models for the next era of mobility. I partner with global OEMs, Tier-1s, and mobility leaders as they navigate the most significant industrial shift in a century—from mechanical engineering excellence to software-defined, AI-first vehicles and digital revenue streams. With 19+ years in automotive and mobility, I operate at the intersection of business strategy, software, and Data & AI, helping organizations: • Define SDV and platform strategies aligned to long-term value creation• Originate and scale large, multi-year engineering and transformation programs• Build and globalize high-performance engineering organizations• Unlock software-led revenue streams and platform business models• Deliver enterprise transformation with measurable commercial outcomes I have led global initiatives across Europe and Asia, including scaling engineering teams of 100+ and enabling OEMs to establish SDV, E/E architecture, and digital platform capabilities. My focus goes beyond technology transformation to business model reinvention—helping OEMs evolve into software-centric mobility enterprises with sustainable competitive advantage. I am passionate about challenging conventional thinking, unlocking new growth opportunities, and enabling organizations to lead with confidence in the software-defined automotive era.
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