Srinivas Sriramdas

About Srinivas Sriramdas

With over 25 years of global experience across India, Australia, the U.S, and the Middle East, I specialize in strategy and operations, process transitions, and building high-impact teams. My leadership philosophy emphasizes collaboration, empathy, obsessive customer focus, and extreme ownership. My corporate journey spans key roles in marketing, business development, and project management, with a proven track record of driving large-scale transformations in complex environments.Currently, I serve as the Group CEO of Mendu Group of Companies, where I’m leading the transformation of a mid-sized digital infrastructure firm into a future-ready enterprise at the intersection of energy, infrastructure, and innovation. My mandate includes launching and scaling new verticals in solar energy, electrical EPC for data centers, and PEB-based modular infrastructure, while accelerating the company\'s growth in optical fiber networks.Previously, I was the CEO and co-founder of Edyst, a Y Combinator-backed (W19 Batch) online learning and employability company. I led a mission-driven team focused on enhancing students\' career outcomes through innovative, industry-aligned courses.I’m passionate about crafting solutions that empower organizations and individuals to achieve their goals and make an impact that matters. I design and deliver workshops and training sessions on cross-cultural dimensions, business chemistry, conflict management, design thinking, team building, and leadership development, and provide executive coaching to help leaders and teams excel.Beyond my corporate and entrepreneurial work, I mentor startups, advise aspiring founders, and serve on the advisory boards of educational institutions, helping align curricula with the demands of the future workforce.As a curator and storyteller, I love gathering and sharing real journeys of individuals who are carving new paths and shaping the future of work, hoping to inspire others to find their own version of success and fulfillment.If you\'d like to connect, please drop me a note. I’m always open to exchanging ideas, exploring synergies, or just learning from each other.

Experience

1. CEO and Co-founder

   Edyst

   Jan 2019 — Present · Hyderabad, IN

   Edyst (Y Combinator incubated W 19 Batch) is an online learning and employability company on a mission to skill students and elevate their employability through innovative, industry-relevant courses. Our asynchronous, gamified peer-to-peer platform empowers students with in-demand coding skills, connecting them to top employers.Leadership: Envisioned and spearheaded the startup journey from ideation to full product launch, driving 100% YoY growth from 20••••22/3 through a Product-Led Growth (PLG) strategy.Customer-Centric Strategy: Unified Product, Technology, Marketing, Sales, Service, and Operations teams, securing partnerships with 100+ colleges and growing to users with sustained 100% YoY growth.High-Impact Team Building: Built a 45-member powerhouse team across software engineering, digital marketing, sales, and operations in a competitive talent market.Key Metrics Mastery: Driving essential KPIs, across product, customers, sales and operations teams, including conducted A/B testing to refine strategies and boost growth trajectory.Placement Success: students secured employment in 100+ top-tier software companies from Edyst’s career coursesUser Engagement: 85% course completion (highest in the industry) with over 70+ mins of daily average usage (one of the highest in the industry)Product Scalability: 35 million+ coding practice submissions on the Online Evaluator propelled by 6.5 million interactions on the peer-to-peer chat system for students to clear queries.

Education

• Andhra University

  MBA, Marketing

  2006 — 2008

Skills

• Team Management
• Start-Ups
• Account Management
• Process Automation
• Change Management
• Business Strategy
• Market Analysis
• Entrepreneurship
• Advertising
• Human Resources
• Salesforce.com
• Crm Software
• Offshore Operations
• Business Development
• Marketing Communications
• Social Media Marketing
• Key Account Management
• Project Management
• Management Consulting
• Market Research
• Business Process
• Marketing Research
• Process Improvement
• Cross-Functional Team Leadership
• Marketing Strategy
• Marketing
• Business Process Improvement
• Process Transformation
• Management
• Recruiting
• Pre-Sales
• Lead Generation
• Web Analytics
• Crisis Management
• Stakeholder Management
• Team Leadership
• Sales
• Leading Cross Functional Teams
• Business Analysis
• Crm