Srinivas Pothapragada
Group Brand Manager at Glenmark Pharmaceuticals
- Role
- Group Brand Manager at Glenmark Pharmaceuticals
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Srinivas Pothapragada
An organized and creative professional with proven marketing skills with 14 years of experience, working as a Group Product Manager (9 years), with a cross-functional experience in sales for 5 years. Post Graduate in Business Management (Specialization : Marketing & Finance). Currently working for Glenmark (Corporate Office, Mumbai) in Product Management profile for the Cardio-Diabetes range of product portfolio - handling brands like Zita, Zita PioMet and Zita D/DM. Launched brands like Valsac, Sitanat, Dapnat, Linanat at NATCO (Previously associated). Seeking a full-time and interesting job profile where I can utilize my existing skills, experience, expertise and knowledge to increase company profitability.
Experience
Group Brand Manager
Jul 2024 — Present · Maharashtra, IN
Managed end-to-end implementation of marketing activities and campaigns for Zita-Met, Zita-D, Zita-DM, and Zita Pio/Zita PioMet, achieving a quarterly market share increase from 9.00% to 9.25% within 6 months.Developed and maintained weekly trackers for prescriptions and prescriber performance, driving growth for newly launched franchises.Conducted monthly sales review meetings and presented IQVIA data analysis to track brand and division performance.Trained in INNOVARA Brand Life Cycle Management, business analytics, and brand planning.Executed digital initiatives and targeted campaigns to expand the HCP base from to and boost prescription generation through specialized drives like “Zita Wednesday.”
Education
International School of Business & Media
PGDM, Marketing & Finance
2014 — 2016
Vellore Institute of Technology
Master's degree, Applied Microbiology
2006 — 2008
Roland's Junior College (CHSE Odisha Board)
Biology, Physics, Chemistry
2001 — 2003
St. Vincent's Convent School, Berhampur (I.C.S.E)
Indian Council of Secondary Education, Science, Mathematics, Social Studies, Computer Science
1989 — 2001
Indian Institute of Technology, Bombay
Certificate Program in Advanced Business Analytics, Business, Management, Marketing, and Related Support Services
2011 — 2012
Andhra University
Bachelor's degree, Chemistry
2003 — 2006
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