Srinivas Kumar Balabommala

About Srinivas Kumar Balabommala

With over 25 years of experience in the media, entertainment, and digital content industry, I specialize in content strategy, acquisitions, alliances, licensing, and monetization across cinema, television, telecom VAS, and OTT platforms. My career reflects a unique blend of creative understanding and commercial leadership, enabling me to successfully drive content-led business growth across evolving media ecosystems.I began my professional journey with leading production houses such as Suresh Productions, gaining hands-on exposure to filmmaking, promotions, distribution, celebrity management, and public relations — an experience that built a strong foundation in storytelling, audience behavior, and market positioning.I later expanded into the telecom and digital space, working with organizations including Airtel, Reliance, and MTS, where I contributed to significant revenue growth through Value Added Services (VAS), mobile content products, and new product development driven by consumer insights and content innovation.With deep expertise in South Indian cinema and long-standing industry relationships, I have led content alliances and acquisitions for prominent digital companies such as Spice Digital and Hungama Digital. At Hungama Digital, I successfully closed partnerships with over 120 clients across South India, including major television networks, production houses, aggregators, music labels, and independent creators.As General Manager (Sun Pictures) at Sun TV Network Ltd, I headed content evaluation, alliances, and acquisitions across Telugu, Tamil, and Bangla markets, strengthening regional content portfolios and strategic partnerships.As Vice-President (Head of Acquisitions) at AHA, I lead Content Evaluation, Movie Acquisitions, and Commercial Strategy, focusing on curated content acquisition, alliances, strategic partnerships, and platform growth through audience-centric programming and market-driven decisions.

Experience

1. Vice President

   aha

   Apr 2024 — Present · Hyderabad, IN

Education

• Sapthagiri Institute Of Management Studies

  Master of Business Administration (M.B.A.), Marketing

  1998 — 2000

• Periyar University

  MBA, Marketing

  1998 — 2000

Skills

• Vas
• Sms
• Wap
• Ivr
• Team Management
• Product Management
• Vendor Management
• Gsm
• Key Account Management
• Mobile Content
• Strategy
• Crm
• Product Development
• Marketing
• Advertising
• Business Development
• Telecommunications
• Value-Added Services (Vas)
• Content Management
• Public Relations