Srinivaasu Reddy

About Srinivaasu Reddy

9.8 + years experience in Digital Marketing Profile with SEO, SEM, SMM, SMO, Mobile…

Experience

1. Sr Market Research Consultant

   Compassites Software Solutions

   Oct 2015 — Present · Bangalore, IN

   Compassites Software Solutions is a technology services firm that works in the space of big data, cloud computing and enterprise mobility & portals. Compassites was founded in the year 2005 by a bunch of highly passionate industry veterans and has evolved into a trusted technology partner to many global companies.My Role: Assisting in bringing a standard process for the Market Research/Lead generation team.Played a key role in bringing a process to generate leads through e-mail campaigns. Been a key member for assisting in automating the lead generation process in developing in-house marketing tool.Planning and assigning the day to day activities for team members.Team management.Assessing and analysing the target industry for different services.Active participation in market research/Lead generation resource hiring.Interviewing candidates for Market Research team.Assisting in building Lead generation team.Planning and executing the e-mail campaigns successfully without fail.Analysing the campaign results and working on improving the campaigns for better results.Researching on best ways to improve marketing email campaigns and lead generation process.Managing list generation team and In-house list generation activities.Secondary research & Reporting.Competition Analysis, bench marking Understanding Compassites services to generate leads to enhance and accelerate the business of Compassites.Social media researchResearch and support in partner identification, shortlisting, evaluation for potential partnership or an M&A opportunity Secondary Market Research,Market SizingCompetitor & Customer researchMining for RFP\'s. Finding the right RFP\'s that fit\'s in to Compassite\'s business criteria.Enhance the sales process by deep understanding of the target market.Industry segmentationTools & Databases: Linkedin,Bing,Data.com,Crunchbase,Xing,Viadeo,Rainking,Insideview,Hoover,Zoho CRM,Vertical Response,Sendblaster,Interspire,BSC,MS Access & Excel.

Education

• Osmania University

  Master of Business Administration (M.B.A.), International Marketing

  2007 — 2009

Skills

• Email Appending
• Business Development
• Microsoft Office
• Customer Relationship Management (Crm)
• Third Party Data Collection
• Ms Access & Excel
• Microsoft Excel
• Market Research
• Online Marketing
• Campaign Analyst
• Primary and Secondary Research
• Email Marketing
• Marketing Strategy
• Management
• Team Motivation
• Business Analysis
• Data Mining
• Credit Analysis
• Social Media
• Team Management
• Data Base Management
• Crm
• Google Researcher
• Social Networking
• Email Campaigning
• Lead Generation