Srini Burra
Vice President & Head – North America CPG Business | Driving AI-Led Enterprise Transformation, Digital Commerce & Connected Supply Chain Innovation | Growth Leader at Tech Mahindra
- Role
- Vice President & Head North America Cpg Business at Tech Mahindra
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Srini Burra
I am a growth-focused business and technology executive leading Tech Mahindra’s Consumer Packaged Goods (CPG) business in North America. I partner with Fortune 500 brands such as P&G, Kimberly-Clark, PepsiCo, Sysco Foods, and others to accelerate AI-led enterprise transformation, digital commerce growth, and connected supply chain modernization across the CPG value chain.With over two decades of experience in strategic account leadership, revenue growth, operating model transformation, and large-scale delivery, I help CPG enterprises unlock measurable value with speed and discipline. My focus goes beyond implementing technology—I drive P&L impact, margin improvement, operating efficiency, and digital growth at scale.Areas of focus and impact:AI at Scale in CPG – Predictive demand, intelligent planning, quality analytics, pricing intelligenceDigital Commerce Acceleration – Omnichannel transformation, retail media execution, D2C growthConnected Supply Chain – Factory automation, MES/MOM, IT/OT integration, Edge + Cloud executionEnterprise Modernization – SAP modernization, data platforms, cloud transformation with AWS/Azure/GCPStrategic Growth Leadership – C-level partnerships, co-innovation programs, GTM accelerationValue Realization – Outcome engineering for revenue growth, cost optimization, and delivery velocityI believe transformation must translate to business impact—not just program milestones. Results matter. That means engineered execution, strong governance, and accountable leadership at every level. I build high-performance teams and strategic partnerships that connect ambition to measurable outcomes.If you’re exploring AI-led transformation, connected manufacturing, digital GTM, or modern operating models in CPG, I welcome the conversation.
Experience
Vice President & Head North America Cpg Business
Apr 2025 — Present · Cincinnati, OH, US
Leading the Consumer Packaged Goods (CPG) business across North America with a focus on AI-led transformation, enterprise growth, and industry innovation. Partnering with CXO organizations across Fortune 500 brands to modernize operating models, accelerate digital commerce, and build intelligent supply chains.Key ImpactBuilding and executing the North America CPG growth strategy, scaling transformational engagements across priority accountsStrengthened delivery governance and execution velocity, improving program discipline and stakeholder confidenceDeveloped AI and GenAI go-to-market positioning for CPG, enabling business-aligned transformation narrativesBuilt transformation offerings across digital commerce, SAP modernization, and supply chain intelligenceElevated executive engagement and strategic co-creation programs with hyperscalers and platform partners
Education
Osmania University
Master of Computer Applications (M.C.A.)
Osmania University
Bachelors Degree in Mathematics,Statistics,CS
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