Srini Rao

Experience

1. Strategic Relationship - Sr Lead

   Retail Insights

   Feb 2024 — Present · Bengaluru, IN

   Retail insights led strategic initiatives that utilized artificial intelligence (AI) to improve retail operations. This included upgrading our point-of-sale system and implementing an Omni Channel drive, which helped increase revenue through upselling and cross-selling. To make data-driven decisions, we used tools like Magento, Salesforce, Vtex, Adobe BI, Azure Analytics Suite, and Microsoft Power BI. These tools allowed for real-time updates and improved inventory and supply chain management.Currently, we are working on planning and purchasing the right technology upgrades. I am actively engaged in assessing requirements, analyzing gaps, and re-engineering efforts to create a significant technology roadmap.Our team comprises skilled Domain & Technology Consultants, Full-stack Developers, Data Engineers, AI Engineers, and Quality experts, along with next-gen DevOps, facilitating seamless project execution and efficient team management.Why Retail insights: We have extensive experience in driving successful digital transformations for sales channels, which include commerce, stores and marketplaces. Our focus is on enhancing the user experience and increasing conversion rates. To achieve this, we utilized AI in search engines, customer profiling, and product assortments. We followed the principles of the c MACH architecture as set out by the MACH alliances, certified partner ecosystem and ensured that our approach to digital transformation was composable and effective by promoting seamless collaboration among IT specialists, software developers, and industry experts.Data Engineering: After conducting comprehensive analysis and research across 21 data sources, we designed user-centric data modernization insights. We integrated cutting-edge Google Analytics and a Backoffice application to optimize cross-channel conversion.

Education

• IIPM

  Master of Business Administration (MBA), Marketing and HR

  2009 — 2011