Sonal Rinello
Branding & Marketing Consultant | Active User of AI for All Things Marketing
- Role
- Marketing Advisor at Boulo Solutions
- Location
- Greenwich, CT, US
- LinkedIn followers
- 500 followers
About Sonal Rinello
Business owners, one-man marketing teams, and investors hire me to professionalize the brand and marketing capabilities of smaller, entrepreneurial companies. Strategic, analytical and process-driven, I wear many hats with my clients for as long as needed - whether it be at feet or roll-up my sleeves, independent work or integrated into their team. I am laser-focused on thoughtful assessment, engaged problem-solving, and comprehensive action planning to drive progress. I have worked for and with some of the most well-known companies in my 20+ year post-MBA career and thrilled to bring that experience to those companies who can most benefit.
Experience
Marketing Advisor
Apr 2022 — Present
With Boulo\'s acquisition of the HCG platform, Sonal provides ongoing marketing expertise and business advisory services.
Education
University of Illinois Urbana-Champaign
Bachelor of Science (B.S.), Aeronautical and Astronautical Engineering
Northwestern University - Kellogg School of Management
Master of Business Administration (M.B.A.), Marketing and Finance
Skills
- Multi-Channel Marketing
- Business Planning
- P&L Management
- Retail
- Direct Marketing
- Customer Insight
- Strategy
- E-Commerce
- Strategic Partnerships
- Product Management
- Global Marketing
- Product Launch
- Brand Development
- Segmentation
- Market Research
- Marketing Communications
- Pricing
- Product Marketing
- Product Innovation
- Consumer Products
- Product Development
- Shopper Marketing
- Brand Equity
- Market Planning
- Marketing Research
- Consumer Behaviour
- Fmcg
- Go-to-Market Strategy
- Competitive Analysis
- Start-Ups
- Pricing Strategy
- Business Development
- Digital Marketing
- Marketing Management
- Market Analysis
- Consumer Marketing
- Positioning
- Online Marketing
- Consumer Insight
- Marketing
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