Srinekethan Asokan
FMCG Growth Strategist | Driving Top-Line via Insights | Cannes Nominee
- Role
- Brand Manager at ITC Limited
- Location
- Coimbatore, TN, IN
- LinkedIn followers
- 500 followers
About Srinekethan Asokan
Strategic Brand Manager with 4+ years at ITC Mangaldeep, directing Sambrani category P&L for sustaining market share through NPD planning, top-line drivers, and market insights.Led high-ROI marketing activations across 200 outlets (Dmart/Lulu) and plan for Portfolio building in Quickcom and New Gen Channels, plus Cannes-nominated Mahakumbh Campaign.Key Highlights:End-to-end brand ownership: Led brand and GTM strategy, portfolio planning, P&L, and marketing investments across ATL, BTL & Digital channelsNew product innovations: Identified white spaces through consumer research and delivered mid- and premium-segment growth portfolio innovation and renovationAward-winning campaigns: Built high-impact 360°campaigns to drive brand metrics through TV, print, digital, influencer & shopper marketing (recognized by ET Brand Equity, Afaqs, MOM etc)Cross-functional leadership: Managed large teams across marketing, sales, and category functions; collaborated with agencies, media, and internal stakeholders to deliver on brand\'s business plans D2C & E-commerce expertise: Built category leadership in modern trade & online platforms across ITC FMCG portfolio
Experience
Brand Manager
Jul 2025 — Present · Chennai, IN
Directed P&L for Sambrani category, Sustaining South India market share through NPD planning and top-line growth strategies.Drove segment top-line via strategic inputs, market insights, and new product development initiatives.Plan and execute digital campaigns for Sambrani portfolio on Quickcom (new-gen channels).
Education
Great Lakes Institute of Management
Post Graduate Diploma in Management, Marketing
2019 — 2021
Vellore Institute of Technology
Bachelor of Business Administration (BBA), Business Administration and Management, General
2014 — 2017
Montfort school, yercaud
High school, Maths and Computer
2010 — 2014
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