Srinath Subramanian
Product Marketer | SEO & SEM Expert | B2B Campaign Strategist | MarTech | GTM for IT Services | Product Development Enthusiast
- Role
- Seo and Sem Manager at Wipro
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Srinath Subramanian
I’m a B2B marketing strategist with 12+ years of experience turning complex technology…
Experience
Seo and Sem Manager
Sep 2023 — Present · Bangalore Urban, IN
Planned, executed, and optimized Google Ads (Search) campaigns tailored for B2B IT service offerings, targeting mid-market and enterprise-level decision-makers.2. Led SEO initiatives across multiple service verticals, including keyword strategy, on-page optimization, and technical SEO audits to improve organic visibility.3. Managed end-to-end marketing projects, aligning stakeholders across content, design, and analytics teams to ensure timely delivery and ROI-focused outcomes.4. Utilized MarTech tools to track campaign performance and user behavior, contributing insights that shaped positioning and messaging strategies.5. Collaborated with regional marketing and sales teams to align paid media efforts with pipeline goals and product/service-level GTM priorities.6. Conducted competitive and keyword research to inform campaign strategy and content direction
Education
St. Joseph's College Of Business Administration
Executive Post Graduate Diploma in Management (EPGDM)
2013 — 2015
Baldwin Methodist College, No.14 Hosur Road, Richmond Town,Bangalore-25
Bachelor of Commerce (B.Com.)
2007 — 2010
Skills
- Market Research
- Online Advertising
- Social Media Marketing
- Client Representation
- Customer Service
- Business Strategy
- New Business Development
- Account Management
- Marketing Strategy
- Project Management
- Data Mining
- Online Marketing
- Team Management
- Business Development
- Digital Marketing
- Lead Generation
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