Srinath Rajkumar
Targeting Strategist @ Medscape | WebMD
- Role
- Marketing Analyst at WebMD
- Location
- Navi Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Srinath Rajkumar
As a Marketing Analyst at WebMD with over eight years of experience, I specialize in audience targeting and segmentation to enhance marketing effectiveness for pharmacy brands. My role includes constructing targeted audiences tailored to brand needs, optimizing campaign strategies based on client requests, and contributing to pre-sales and post-sales marketing solutions to ensure client satisfaction. I have a strong background in cross-team collaboration, training, and quality assurance, consistently fostering a supportive and productive work environment. My goal is to continue leveraging my expertise in audience targeting and campaign optimization to drive impactful marketing strategies.
Experience
Marketing Analyst
Jan 2024 — Present · Navi Mumbai, IN
Constructed targeted audiences aligned with brand needs, enhancing marketing effectiveness. • Segmented audiences based on client requests to optimize campaign strategies. • Assisted in pre-sales and post-sales marketing solutions, ensuring client satisfaction. • Trained and guided new team members, fostering a collaborative work environment.
Education
Sri Chandrasekharendra Saraswathi Viswa Mahavidyalaya, Kancheepuram
Bachelor's degree, Electrical, Electronics and Communications Engineering
2011 — 2015
Adhiparasakthi Matriculation Higher Secondary School
High School, Computer Science
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