Srinath V M
Performance Lead @Google
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WORK HISTORY
Performance Lead @Google
Toronto, ON, CA
EDUCATION
Amrita Vishwa Vidyapeetham
Bachelor of Technology - BTech, Electrical and Electronics Engineering
MICA | The School of Ideas
PGDM - Communications, Digital Marketing, Market Research & Analytics
ABOUT SRINATH V M
I am a tech and marketing professional who has had the front row seat in the digital ads space for the last 8+ years. Currently, in Google Canada, I am a Product Specialist driving the product activation strategies for our larger customer business. My role involves consulting with advertisers on maximizing the potential of our AI advertising products to fuel their growth. I collaborate with the product community to empower sellers on new products and develop a comprehensive understanding of the competitive landscape. At Google, I started as a Media strategist focusing on performance marketing for large Canadian Businesses advertising with Google Ads. These clients are market leaders in the field of Telecom, Travel, Tech & Finance. I am also a certified Search Specialist. As part of my technical consulting stint, I built several proof-of-concepts in the Big Data Analytics space with Wipro Technologies. I started as a Software Engineer at Robert Bosch (2 years) prior to my MBA, developing Automotive embedded systems. I am a gold medalist in my MBA program from MICA in the Digital Marketing specialization. Passionately curious about the developments in digital products ecosystem and on the lookout for interesting conversations & opportunities to collaborate. Always happy to share my learnings on all things performance marketing & digital advertising.
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