Srinath M

About Srinath M

I am a strategic and detail-oriented digital operations professional specializing in website management, email campaign delivery, and omnichannel content execution. I manage end-to-end workflows—from intake and scoping to build, QA, and final deployment—ensuring each digital asset meets high standards of quality, governance, and technical accuracy.My experience bridges project management, web development, content operations, and performance optimization. I work closely with marketing, development, QA, localization, and design teams to streamline processes, eliminate delivery bottlenecks, and improve the overall efficiency of digital ecosystems.I support global digital transformation initiatives through:Website and landing page developmentEmail marketing operations and Knak buildsAEM content management (Open Digital & Intelligent Content)Performance and UX optimization (CRO, Core Web Vitals, accessibility, speed)Data-driven insights using analytics and user behavior toolsGovernance, tagging standards, and compliance alignmentCross-functional collaboration and project coordinationI aim to create digital experiences that are consistent, fast, accessible, user-focused, and aligned with business goals—helping organizations scale their digital presence effectively.

Experience

1. Analyst C3

   AstraZeneca

   Feb 2025 — Present · Chennai, IN

   As a strategic and detail-oriented digital operations professional, I manage end-to-end delivery across websites, email campaigns, and omnichannel ecosystems. I coordinate complex workflows, align cross-functional teams, and ensure digital assets move efficiently from intake to deployment with strong governance, quality, and technical accuracy. My role combines project management, content operations, and performance optimization to support global objectives and drive digital transformation.Key AccountabilitiesProject & Portfolio Management• Oversee multiple digital initiatives, ensuring alignment with timelines and quality standards.• Maintain governance frameworks, dashboards, and trackers to monitor progress, risks, and dependencies.• Support planning and facilitation of team meetings and reviews with structured follow-up and action tracking.Operational & Content Delivery• Manage the full lifecycle of digital assets—websites, landing pages, and email campaigns.• Ensure compliance with content governance, tagging, and platform standards.• Build and optimize microsites and landing pages, partnering with agencies and developers.• Conduct QA, validation, and performance checks to ensure alignment with brand and functional goals.Stakeholder Coordination• Collaborate with marketing, development, QA, and localization teams to streamline workflows.• Facilitate communication rhythms and governance reviews, ensuring decisions and risks are clearly documented.Process Improvement & Optimization• Identify opportunities to improve delivery efficiency and approval cycles.• Enhance processes, templates, and tools to support scalable omnichannel operations.• Contribute to performance improvements, including website speed, accessibility, and UX enhancements.Tools & PlatformsAEM (Open Digital & Intelligent Content), Jira, Smartsheet, Google Analytics, PageSpeed Insights, Core Web Vitals, PageSense, Hotjar, Knak.

Education

• Velalar College of Engineering and Technology

  Bachelor's degree, Computer Engineering

  2014 — 2018

• shri Ganga matric he.sec.school

  HSC

  2012 — 2014