Srinand Sridharan

Head - Global Business Development @Optimise

Gurugram, HR, IN
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Dec 2025 — Present

Head - Global Business Development @Optimise

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Gurugram, IN

In my role at Optimise Media, I lead efforts to expand our global agency\'s footprint by acquiring new advertisers and forming strategic partnerships. I effectively manage a talented team, ensuring alignment with our business development goals and fostering a collaborative environment. My focus on innovation and relationship-building is pivotal in driving our growth strategy.

EDUCATION

1997 — 1999

QUT (Queensland University of Technology)

Master of Business Administration (M.B.A.), Internaional Business & Marketing

SKILLS

Cross-Functional Team LeadershipMarketing StrategyTeam ManagementVasCompetitive AnalysisMobile CommerceCrmWeb ApplicationsKey Account ManagementAccount ManagementMarket ResearchPre-SalesBusiness AlliancesMulti-Channel MarketingMobile DevicesSalesBusiness DevelopmentMobile AdvertisingProduct MarketingStrategyValue-Added Services (Vas)SmsBusiness StrategyProduct ManagementGo-to-Market StrategyTelecommunicationsPeople SkillsNew Business DevelopmentMobile MarketingManagementCustomer Retention

ABOUT SRINAND SRIDHARAN

Revenue focused commercial leader with 20+ years of experience scaling digital advertising businesses, commerce media solutions, and global partnerships across diverse sectors including eCommerce, retail, fintech, consumer services, telecom, and programmatic media. Known for building teams from the ground up, designing high impact go-to-market strategies, and unlocking non-endemic brand monetisation opportunities for emerging digital platforms.A proven track record of launching ad monetisation layers on transactional and post-purchase surfaces, driving millions of impressions and incremental revenue for platforms by engaging brands at high-intent consumer moments. Expertise includes orchestrating cross-functional product-sales collaborations to create innovative ad formats, integrating programmatic demand via DSP partnerships, and onboarding large advertiser and publisher networks to scale marketplace liquidity. Recognized for converting nascent market opportunities into multi-million-dollar revenue engines through data-led selling, operational rigor, and partnership-driven growth.

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