Srinand Sridharan
VP Sales & Partnerships | SaaS & Digital Products Specialist | Driving Revenue Growth in Startups & Growth-Stage Companies
- Role
- Head - Global Business Development at Optimise
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Srinand Sridharan
Revenue focused commercial leader with 20+ years of experience scaling digital advertising businesses, commerce media solutions, and global partnerships across diverse sectors including eCommerce, retail, fintech, consumer services, telecom, and programmatic media. Known for building teams from the ground up, designing high impact go-to-market strategies, and unlocking non-endemic brand monetisation opportunities for emerging digital platforms.A proven track record of launching ad monetisation layers on transactional and post-purchase surfaces, driving millions of impressions and incremental revenue for platforms by engaging brands at high-intent consumer moments. Expertise includes orchestrating cross-functional product-sales collaborations to create innovative ad formats, integrating programmatic demand via DSP partnerships, and onboarding large advertiser and publisher networks to scale marketplace liquidity. Recognized for converting nascent market opportunities into multi-million-dollar revenue engines through data-led selling, operational rigor, and partnership-driven growth.
Experience
Head - Global Business Development
Dec 2025 — Present · Gurugram, IN
In my role at Optimise Media, I lead efforts to expand our global agency\'s footprint by acquiring new advertisers and forming strategic partnerships. I effectively manage a talented team, ensuring alignment with our business development goals and fostering a collaborative environment. My focus on innovation and relationship-building is pivotal in driving our growth strategy.
Education
QUT (Queensland University of Technology)
Master of Business Administration (M.B.A.), Internaional Business & Marketing
1997 — 1999
Skills
- Cross-Functional Team Leadership
- Marketing Strategy
- Team Management
- Vas
- Competitive Analysis
- Mobile Commerce
- Crm
- Web Applications
- Key Account Management
- Account Management
- Market Research
- Pre-Sales
- Business Alliances
- Multi-Channel Marketing
- Mobile Devices
- Sales
- Business Development
- Mobile Advertising
- Product Marketing
- Strategy
- Value-Added Services (Vas)
- Sms
- Business Strategy
- Product Management
- Go-to-Market Strategy
- Telecommunications
- People Skills
- New Business Development
- Mobile Marketing
- Management
- Customer Retention
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