Srilaxmi Reddy

About Srilaxmi Reddy

Digital marketing/Advertising enthusiast with 7+ years of specialized experience in E-commerce in advertising, marketing, and sales. Currently working as a Walmart Ad operations specialist, with a proven track record of success in managing and growing business by delivering results. Possesses excellent communication, negotiation and organizational skills, with a deep understanding of Google, Amazon and Walmart advertising and policies. Proficient in developing and implementing sales maximization and other strategies depending on the goals and objectives.Working closely with internal teams to guarantee client satisfaction on ad campaigns.Managing day-to-day deliverables with respect to ad campaigns across the Walmart ads platform.Implement, monitor performance, and proactively surface opportunities including maximization or expansion of bid strategies.Run the periodic analysis to assess the performance of bid strategies and make optimization recommendations.Determining the appropriate bidding strategy and attribution model.Reviewing audience strategy, determine and recommend appropriate measurement models, and factor for key levers like device, brand versus non-brand (structure), specific conversion types.Responsible to lead effective meetings with CMO, Director and AVP/VP of the brands.Conduct in-depth strategic data analysis to develop insights and actionable recommendations for brands.Liaise with cross functional teams (product/sales/marketing/customer service) to support smooth account management operations.Selected as mentor/internal trainer to coach new hires. Completed mentoring and training for 6+ new hires.Track, analyze & report team’s performance data, and help to influence leadership decisions.Proactively educate advertisers on effective strategies and tactics to maximize their sales.Working closely with internal teams to guarantee client satisfaction on ad campaigns.Managing day-to-day deliverables with respect to ad campaigns across the Walmart ads platform.Implement, monitor performance, and proactively surface opportunities including maximization or expansion of bid strategies.Reviewing audience strategy, determine and recommend appropriate measurement models, and factor for key levers like device, brand versus non-brand (structure), specific conversion types.Responsible to lead effective meetings with CMO, Director and AVP/VP of the brands.

Experience

1. Ad Operations Specialist

   Walmart Global Tech India

   Nov 2021 — Present · Chennai, IN

Education

• DRK Institute of Science & Technology

  Bachelor of Technology - BTech