Srikanth Kakani
Eng Leadership
- Role
- Engineering Leader, Instagram Ads at Meta
- Location
- Santa Clara, CA, US
- LinkedIn followers
- 500 followers
About Srikanth Kakani
Experienced Engineering Leader at Instagram Ads where mission is to maximize value for every ad/business content on Instagram by understanding user\'s needs and preferences. Played a crucial role in launching multiple billion dollar products at Meta.My Skills- Strong ability to hire, mentor and retain top talent. Creator of many 0-1 and expanding them into 1-n- Skilled in data analysis, machine learning and large scale distributed systems. Strong formal education from Stanford University and Indian Institute of Technology Kanpur- Serial entrepreneur who founded and built a global video advertising startup with experience in fundraising and building and leading large teams (250+ people global teams)
Experience
Engineering Leader, Instagram Ads
Nov 2021 — Present · Menlo Park, CA, US
Leading industry-first highly personalized ad product with a $2-3B serviceable market in 2025- Launched ad resource optimization product driving $400M incremental revenue on Instagram Reels- Invented a new Multi-variate counter based algorithm to provide an alternative to ML model based Multi-Armed-Bandit problem: Expected to generate $1.5B in annual incremental revenue by 2024
Education
Indian Institute of Technology, Kanpur
Bachelor of Technology (BTech), Computer Science
1997 — 2001
Stanford University
Master’s Degree
2003 — 2005
Skills
- Mobile Applications
- Software Development
- Business Development
- Mobile
- Digital Marketing
- Start-Ups
- Strategy
- E-Commerce
- Customer Relationship Management (Crm)
- Strategic Partnerships
- Scalability
- Product Management
- Java
- Software Project Management
- Crm
- Online Advertising
- Online Marketing
- Advertising
- Mobile Devices
- C
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