Srikanth Varma

About Srikanth Varma

With 15+ years in marketing, I specialize in campaign management, email marketing, and account management across industries including B2B, financial services, travel, gaming, hospitality, and airlines. I drive multi-channel campaigns using tools like Eloqua, Teradata CIM, Salesforce CRM, Adobe Experience Manager (AEM), and Sprinklr—leveraging data to boost engagement and ROI.I’m known for building strong client relationships and delivering strategic, on-time, and on-budget solutions. My expertise blends marketing technology with storytelling, ensuring cohesive and high-impact campaigns across channels.Outside of work, I’m passionate about travel and non-fiction books—always bringing curiosity and fresh thinking to connect brands with their audiences in meaningful way

Experience

1. Manager - Brand Strategy and Activation

   Deloitte

   Feb 2021 — Present

Education

• GITAM UNIVERSITY

  MBA

  2005 — 2007

Skills

• Web Marketing
• Project Management
• Event Management
• Google Adwords
• Financial Services
• Crm
• Marketing Management
• Online Advertising
• Email Marketing
• Customer Relationship Management (Crm)
• Ppc
• Mobile Marketing
• Campaign Performance Analysis
• Account Management
• Campaign Management
• Marketing
• Database Marketing
• Online Marketing
• Post Campaign Analysis
• Client Services
• Team Management
• Segmentation
• Web Analytics
• Management
• Google Analytics
• End to End Campaign Management
• Audience Segmentation
• Operational Excellence
• Business Analysis
• Digital Marketing
• Sem
• Analytics