Srikanth Rakonda
E-commerce Growth Specialist | Google Ads | Meta Ads | Microsoft Ads | Criteo Ads | Amazon Ads.
- Role
- Digital Marketing Manager at Hidemen Group
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Srikanth Rakonda
With Over 12 Years experience in Digital Marketing, I started my career as SEO expert…
Experience
Digital Marketing Manager
Jul 2025 — Present
Manage and optimize PPC campaigns across major advertising platforms, including Google Ads, Meta Ads (Facebook & Instagram), Microsoft Ads (Bing), Criteo, and Amazon Advertising.Oversee paid media strategy and execution for multiple e-commerce brands: YoderLeather.com, DaltechForce.com, and HideWear.com.Conduct detailed keyword research, A/B testing, and performance analysis to improve ROI and reduce acquisition costs.Develop and implement remarketing, shopping, and display campaigns to enhance brand visibility and conversions.Collaborate with creative and analytics teams to refine ad creatives, landing pages, and tracking setups for optimal performance.Analyze campaign performance through Google Analytics, Meta Business Suite, and other reporting tools to drive data-backed decisions.Maintain consistent budget pacing, bid strategy optimization, and audience segmentation to meet and exceed KPIs.
Skills
- Social Media Marketing
- Web Analytics
- Web Project Management
- Online Advertising
- Reputation Management
- Social Marketing
- Social Media
- Organic Search
- Website Development
- Search Analysis
- Analytics
- Viral Marketing
- Facebook Marketing
- Local Search
- Search Engine Technology
- Keyword Research
- Link Building
- Website Promotion
- Online Lead Generation
- Affiliate Marketing
- Lead Generation
- Facebook Paid Advertising
- Facebook Ads
- Google Adwords
- Google Analytics
- Web 2.0
- Internet Strategy
- Landing Page Optimization
- Conversion Optimization
- Content Strategy
- Sem
- SEO
- Smo
- Digital Strategy
- Blog Marketing
- Google Webmaster Tools
- Web Marketing
- E-Commerce
- Content Management
- Mobile Marketing
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