Srikanth Pv
Digital Media, Analytics & Technology Management expert with 15+ years of experience across CPG, Retail & Pharma Verticals working for Global Brands like Walmart, Bayer.
- Role
- Associate Director, Digital Data Reporting at Bayer
- Location
- Livingston, NJ, US
- LinkedIn followers
- 500 followers
About Srikanth Pv
Srikanth PV is a highly sought after Digital/eCommerce leader, with a strong focus in…
Experience
Associate Director, Digital Data Reporting
Sep 2021 — Present · Whippany, NJ, US
Bayer Pharmaceutical Digital Media Analytics & Data- Digital data management across Cardio, Oncology, Hemetology & Womens Health Care therapeutic areas- Working with Media & Analytics and providing the Brands with digital and data reporting & solutions to grow the NrX, TrX for major brands like Kerendia, Nubeqa & Mirena-Implementing robust reporting platforms leveraging CDP and data lake working with cross functional teams- Launch innovative solutions for Identify Resolution (I.e. LiveRamp) to identify customer overlap and investment strategies in partnership with media teams- Partner with consumer, consent management & 3rd party data solutions to identify audience- Manage and build Patient level & Non Patient level data reports leveraging Tableau & Microstrategy - Partner with digital data sources (Facebook, instagram, Google & snapchat) & teams to analyze the campaign performance for future investments.
Education
Gokaraju Rangaraju Institute of Engineering and Technology
Bachelors in Computer Science & Information Technology, Computer science & Information technology
2003 — 2007
Purdue University
Postgraduate Degree (Simplilearn in partnership with Purdue), Data Analytics & Programming
2021 — 2022
San Francisco Bay University
MSCS, Computer Science
2007 — 2009
Skills
- CRO
- Usability
- Social Marketing
- Organic Search
- Website Development
- Ppc
- Google Webmaster Tools
- Online Marketing
- Social Media Marketing
- User Interface Design
- Display Advertising
- Sem
- Customer Acquisition
- User Experience
- Magento
- A/B Testing
- Conversion Optimization
- Web Design
- Affiliate Marketing
- Digital Marketing
- Web Analytics
- Internet Strategy
- Landing Page Optimization
- Web Development
- SEO
- Google Analytics
- Website Management
- Internet Media
- Display Retargeting
- Social Media
- Email Marketing
- Omniture
- Web Marketing
- Analytics
- Strategy
- E-Commerce
- Web 2.0
- Wordpress
- Google Adwords
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