Sai Srikanth B.

About Sai Srikanth B.

Professional Summary A results-driven professional with over 18 years of progressive…

Experience

1. Business Analyst

   Quadrant Systems Pty Ltd

   Feb 2020 — Present · City of Johannesburg, ZA

   Business Analysis & Project Management Define and analyze business requirements for digital marketing projects. Develop and manage project plans, timelines, and budgets for digital marketing projects. Collaborate with marketing teams to develop and implement data collection strategies using web analyticstools, marketing automation platforms, and social media analytics tools. Clean, transform, and analyze marketing data from various sources to extract meaningful insights. Define project scope, objectives, and deliverables, ensuring alignment with business goals. Coordinate with internal and external stakeholders to gather project requirements and manage expectations. Assign tasks to team members, monitor progress, and provide guidance and support Oversee the development and implementation of digital marketing campaigns, including website development, email marketing, social media marketing, and search engine optimization (SEO) Analyze data and identify trends to inform campaign optimization and decision-making Prepare project reports and presentations to communicate project progress and findings to stakeholders. Contribute to the development of digital marketing roadmaps and strategic plans Manage and mitigate project risks and ensure timely resolution of issuesWeb Analytics & Reporting: To design, develop, and implement Adobe/Google Analytics tagging plans for websites, mobile apps, and other digital properties Configure and manage data collection rules, dimensions, and metrics to capture relevant user behavior & marketing campaign performance data. Collaborate with cross-functional teams, including marketing, product, and engineering, to ensure seamless integration of Adobe/Google Analytics into the organization\'s digital ecosystem. Troubleshoot data collection issues Provide technical support for Adobe/Google Analytics users, address their queries, and conduct training sessions to enhance their understanding of the platform

Education

• Narayana Junior College , Nallakunta

  Intermediate

  2001 — 2003

• Kendriya Vidyalaya

  Secondary Education

  1991 — 2001

• SBSP, Hyderabad

  BCA

Skills

• Web Marketing
• Affiliate Marketing
• Social Media Optimization (Smo)
• Php
• Cascading Style Sheets (Css)
• Landing Page Optimization
• Web Analytics
• Advertising
• Organic Search
• Omniture
• Website Development
• Link Building
• Google Analytics
• Webtrends
• Google Adwords
• Webtrends Analytics
• Ppc
• Wordpress
• Content Management
• Javascript
• Google Webmaster Tools
• Xml
• Online Marketing
• Content Development
• Social Networking
• Social Media Measurement
• Cms
• Social Media
• Social Bookmarking
• Sem
• Analytics
• Social Media Marketing
• Digital Marketing
• Css
• Blogging
• Lead Generation
• E-Commerce
• Keyword Research
• Web Development
• SEO