Srikanth Ayyappan

About Srikanth Ayyappan

Marketeer with a proven ability to drive revenue growth and brand awareness. Experienced in developing and executing comprehensive marketing plans that align with business objectives. Skilled in leading high-performing teams, crafting compelling strategies, developing persuasive messaging, managing budgets, and leveraging data-driven insights to optimize marketing efforts.Key areas of expertise:Experience driving direction and alignment with large cross-functional teams and agency partnersExperience building and executing marketing plans that deliver customer acquisition and retention to power continued business growth globally.Deep experience in using combination of strong planning and execution skills to successfully plan, develop, execute and measure demand generation programs to deliver marketing contribution to the sales pipeline.Experience building, managing and developing a passionate marketing team.Leading cross-functional teams to achieve marketing goalsCreating engaging content that resonates with customers and drives conversions.Managing marketing budgets and optimizing resource allocationConducting market research to identify trends and opportunitiesLeveraging digital marketing to engage customers and drive conversionsBuilding and maintaining strong brand identity and reputation

Experience

1. Senior Director of Marketing

   Microland Limited

   Sep 2025 — Present · Bengaluru, IN

   As a high-impact marketing architect, I lead the end-to-end integration of Brand Management and Corporate Communications to command market share and drive global brand equity. I specialize in synchronizing executive Thought Leadership and PR with high-performance Digital and Social Media Marketing to transform brand narrative into a measurable driver of ROI. By bridging the gap between creative storytelling and data-driven growth, I align multi-functional teams to secure a premium market position, protect corporate reputation, and deliver scalable results that directly influence the bottom line.

Education

• Marketing Leadership Masterclass

  Marketing leadership Masterclass, Marketing Leadership

  2023 — 2024

• CMS

  MDSE, Software engineering

  2004 — 2006

• Asian school of Business

  PGPM, Marketing/Marketing Management, General

  2007 — 2009

• INSEAD

  Digital Marketing Strategy, Marketing

  2021 — 2022

Skills

• Multi-Channel Marketing
• Strategy
• B2b Marketing
• Brand Management
• Marketing Strategy
• Social Media Marketing
• Team Management
• Business Development
• Digital Marketing
• Digital Strategy
• Sales Enablement
• Integrated Marketing
• Marketing Communications
• Marketing
• Business Analysis
• Marketing Management
• Email Marketing
• Analytics
• Business Strategy
• Customer Relationship Management (Crm)
• Corporate Branding
• Lead Generation
• Vendor Management
• Demand Generation
• Management
• Crm
• Services Marketing