Srikanth Akella

About Srikanth Akella

At LTIMindtree, my focus is on leveraging Customer Data Platforms (CDP) and advanced marketing technologies to revolutionize data-driven strategies. With hands-on experience in implementing CDP tools like Tealium and Adobe Experience Platform, I spearhead initiatives that enhance data ingestion, manage identity resolution, and enable effective data activation. My role as the Senior Principal Architect involves driving the Center of Excellence for digital marketing and web analytics, ensuring GDPR and CCPA compliance through sophisticated consent management integration. Our team collaborates with industry-leading tools such as Sprinklr and Hubspot, to deliver tailored digital experiences and empower our clients\' marketing capabilities.

Experience

1. Senior Principal Architecture

   LTIMindtree

   Jul 2023 — Present · Hyderabad, IN

   Provide Thought Leadership, Strategy and Implement CDP to deliver data ingestion, identity resolution, data management and activation components- CDP tools: Tealium audience stream, Lytics, Segment, Blueconic, Adobe RT-CDP, Salesforce Data Cloud, Redpoint Global and Treasure Data- Integrate the consent management data from one trust into CDP to address GDPR and CCPA compliance- Establish Data security for the data at rest and in movement- Working closely with Martech tools including sprinklr, facebook, X, instagram, Hubspot, Klaviyo etc - Drive CoE for digital marketing, Customer data platforms and web analytics projects- Hire suitable for candidates for various clients of different industries for various data/digital lead roles- Analytics Tools : Google Analytics 4- GTM - Adobe Analytics - Adobe Launch- SEO Tools: SEMRUSH, AHREF\'s, Google tools and Conductor- Provide Planning and coordination with project management teams to define workflows, Jira Dashboards and plans- Work closely with Presales team to create PoV on various subjects and topics [PPT] to help clients understand the offerings, reference architecture, approach, success stories and use cases to their business- Collaboration with various teams such as software engg, data engineers, data analyst, business intelligence and customer success teams.

Education

• Institute of Actuaries of India

  Associate's Degree, Actuaries

  2013 — 2018

• Andhra University

  Msc, Statistics

  2001 — 2003

• SKBR College

  Bachelor's Degree, Mathematics and Statistics

  1998 — 2001

Skills

• Advertising
• Website Development
• Web Applications
• Web Project Management
• Online Advertising
• Search Engine Marketing (Sem)
• Social Media Marketing
• Web Development
• SEO
• Smo
• Web Design
• Affiliate Marketing
• Javascript
• Mysql
• Landing Page Optimization
• Analytics
• Management
• Wordpress
• Search Engine Optimization (SEO)
• Web Marketing
• Microsoft Sql Server
• Google Analytics
• Web Services
• Sem
• Digital Strategy
• Strategy
• E-Commerce
• Cascading Style Sheets (Css)
• Content Management
• Pay Per Click (Ppc)
• Marketing
• Web Content
• Web 2.0
• Html
• Content Writing
• Xml
• Online Marketing
• Content Development
• Omniture
• Keyword Research