Srikanth Malothu
Ad Operations Executive | Campaign Setup & KPI Optimization | Programmatic Advertising | Digital Marketing
- Role
- Process Associate - Ad Operations at Genpact
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Srikanth Malothu
I am an Ad Operations professional with hands-on experience in campaign setup and management on Samsung DSP.I have worked on both commercial and non-commercial campaigns, handling end-to-end execution including targeting setup, budget allocation, creative trafficking, and KPI monitoring.I have practical experience tracking and analyzing performance metrics such as CTR, CPM, CPC, CPA, and ROAS to ensure campaign efficiency and delivery.My interest lies in performance marketing, programmatic advertising, and campaign optimization. I am continuously improving my skills in Amazon Ads, Excel analytics, and digital performance strategy.Open to opportunities in Ad Operations, Programmatic Advertising, and Digital Marketing roles.
Experience
Process Associate - Ad Operations
Oct 2025 — Present · Hyderabad, IN
Education
SR junior college
Intermediate, M.P.C
Auroras Engineering college
B.tech, Electrical, Electronic and Communications Engineering Technology/Technician
Model High School
SSC, SSC
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