Srijony Kar

About Srijony Kar

Looking forward to learn how the human brain works to make judgements and take decisions. Trying to look at the business side of things from the perspective of science. Hoping to raise awareness about cognitive science. Delving deeper into human behavior with the help of data analysis and expecting to find new and innovative ways to mold consumer behaviour through research and analysis.

Experience

1. Growth Manager

   Flipkart

   Jul 2025 — Present · Bangalore Urban, IN

   As part of Flipkart’s Influencer Charter, I drive growth initiatives at the intersection of e-commerce and the creator economy. This role is pivotal in shaping Flipkart’s engagement with India’s rapidly expanding influencer ecosystem, positioning the platform at the forefront of the influencer-led commerce revolution.Key Responsibilities:Lead growth strategy for Flipkart’s Influencer Charter, enabling scale and adoption among creators, brands, and customers.Drive partnerships with influencers and agencies to enhance reach, engagement, and sales impact across categories.Develop performance frameworks, KPIs, and analytics to measure ROI of influencer-led campaigns.Collaborate cross-functionally with marketing, category, and product teams to create seamless creator commerce experiences.Identify new opportunities in the influencer economy and implement initiatives to strengthen Flipkart’s market leadership.

Education

• Indian Institute of Technology, Delhi

  Master's degree

• University of Calcutta

  Bachelor's degree, Microbiology

• Abhinav bharati high school

  High School