Srijeeta Chatterjee
Growth-focused marketing and P&L leader, driving category and brand transformation across FMCG, QSR, retail and energy businesses. Dog Mom | DE&I Champion
- Role
- Automotive Sector Marketing Lead at Shell
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Srijeeta Chatterjee
Marketing professional with over 15 years of experience across FMCG, QSR, Retail and the automotive industry. Currently serving as Automotive Sector Marketing Lead at Shell, leading a team to drive P&L planning, brand KPIs, market share growth, and effective marketing strategies across multiple automotive categories. Passionate about balancing short-term objectives with long-term vision, focusing on brand strategy, competitive landscape mapping, and digital and e-commerce marketing. Dedicated to delivering impactful results and challenging status quo by leveraging expertise in Retail, FMCG and product marketing.
Experience
Automotive Sector Marketing Lead
Apr 2024 — Present · IN
Sector Marketing Manager for MCO, CVO, DLP and PCMO OEM.leading a team of bright, passionate category and brand managers. Responsible for delivering- P&L planning and delivery for the Automotive Business- Brand KPIs ( Top funnel and driving preference)- Marketing Planning- balance short term goals and long term strategy- Effective SP & A management- Competitive landscape mapping and Market Share growth- Media ( ATL, BTL and Digital) and PR strategy - Ecommerce marketing- Product mix and portfolio planning
Education
Cannes Lions School
gMBA, Marketing and Communication
Gokhale Memorial Girl's School
Secondary school
Carmel High School
Higher Secondary, Commerce/Accounts
2003 — 2005
Sivanath Sastri College, Calcutta University
Bachelor of Commerce (B.Com.), Accountancy(Hons.)
2005 — 2008
ICFAI Business School
Master of Business Administration (M.B.A.), Marketing/Marketing Management, General
2008 — 2010
Skills
- Mis
- Consumer Behaviour
- Fmcg
- Customer Relations
- Consumer Behavior
- Management
- Forecasting
- Brand Management
- Marketing Strategy
- Product Marketing
- Sales Operations
- Promotions
- Sales
- Competitive Analysis
- Sales Management
- Product Management
- Advertising
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