Srija Sarkar

About Srija Sarkar

Experienced Visual Merchandiser with a demonstrated history of working in the apparel and…

Experience

1. Senior Analyst

   Accenture

   Apr 2021 — Present · Mumbai, IN

   Daily ownership of tracking the key metrics in the category, looking at run rates on Visits/Sales/Participation/Conversion/Search Trends and creating actions to improve these.• Weekly Sales Reporting to the Digital Trading Lead on the performance of their category, and plans for the coming week.• Be responsible for best-in-class web merchandising, through effective planning, briefing & review of campaigns, ensuring other digital teams have necessary information in a timely manner.• Work collaboratively with the Digital Trading Lead to understand the Digital Trading Strategy for the coming year. Create category plans to align with the trading strategy and contribute to its success.• Daily communications with Trading on short term goals, and weekly planning meetings to ensure future activity is still on track, and feed relevant information into Digital Implementation Team.• Completing a monthly competitor review, and creating and implementing action plans to ensure our customer journey is optimal, and best in class.• Liaison with Digital Trading Executives to ensure best-practise category examples are captured and shared across the business.• Working with the Digital Trading Manager and using helpful frameworks, identify customer problems or opportunities and solve these through website merchandising and/or customer acquisition activities or initiatives.• Support digital trading manager by building relationships with brands and presenting opportunities to invest in digital marketing and content. Deputise for Digital Trading Managers at relevant meetings when required.• Some contact with external suppliers may be required from time to time.• Key day to day relationship holder with digital marketing colleagues, buying managers and assistant buyers.

Education

• Banaras Hindu University

  Bachelor of Arts (B.A.)

  2009 — 2012

• Sunbeam School

  12

  2007 — 2009

• Pearl academy

  PGFM

  2013 — 2015

Skills

• Travel Photography
• Management
• Oil Painting
• E-Commerce
• Apparel
• Merchandising
• Trend Analysis
• Photoshop
• Microsoft Excel
• Retail
• Fashion Design
• Team Management
• Online Marketing
• Social Media
• Product Development
• Fashion
• Sourcing
• Styling
• Photojournalism
• Abstract Paintings
• Visual Merchandising
• Still Life
• Microsoft Office
• Fashion Buying
• Adobe Creative Suite
• Jewelry
• Oil on Canvas
• Emerging Trends
• Trend Research
• Photography
• Export
• Trend Forecasting
• Textile Industry