Srija Banerjee
Qualitative Market Research | Consumer Insights
- Role
- Research Executive at Toluna
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Srija Banerjee
As a qualitative market researcher, I focus on uncovering the \"why\" behind consumer behavior. By combining my academic foundation in Applied Psychology with modern AI-driven methodologies, I transform complex Ethnographies, In-Depth Interviews (IDIs) and Focus Groups Discussion data into actionable strategic narratives for global leaders in the FMCG, Beverage, and Personal Care sectors.My expertise lies in the end-to-end qualitative research project lifecycle—from designing nuanced research instruments and conducting secondary analysis (thematic analysis) to leveraging AI -assisted tools (Copilot, Perplexity, CoLoop, Indeemo)for high-speed, high-accuracy analysis.
Experience
Research Executive
Jul 2025 — Present · Gurugram, IN
Synthesize data from primary qualitative research projects, transforming raw In-Depth Interviews (IDIs) and Focus Group Discussions (FGDs) into structured narratives that drive multi-market consumer insights and business strategies.• Leverage nuanced secondary analysis (thematic analysis) and secondary research (desk research) to provide foundational context for primary qualitative findings, ensuring a 360-degree view of the category.• Assist the development of research instruments (recruitment screeners, discussion guides), maintaining a 100% on-time delivery rate for project stakeholders.• Optimize qualitative research workflows by integrating AI-assisted analysis tools; successfully accelerated the synthesis of 50+ transcripts while maintaining rigorous thematic accuracy.• Provide end-to-end support for diverse study types—including Shopper, Ethnographic, Semiotic, and Exploratory research; contributed to the final reporting for 4+ major global beverage leaders and Fortune 500 FMCG & Personal Care Brands.
Education
University of Calcutta
Master of Science - MS, Applied Psychology
Central Board of Secondary Education
10 , General Studies
Central Board of Secondary Education
10+2 , Science
University of Calcutta
Bachelor of Science - BS (HONOURS), Psychology
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