Sriharsha M
Media Performance Associate Manager @Publicis Media
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WORK HISTORY
Media Performance Associate Manager @Publicis Media
EDUCATION
Sambhram Institute of Technology, BANGALORE
Bachelor’s Degree, Mechanical Engineering
PESIT BANGALORE SOUTH CAMPUS
Master of Business Administration (M.B.A.), MARKETING & HR
ABOUT SRIHARSHA M
As a Programmatic Manager with an experience in managing the campaigns in the DSP platforms.The tasks involving- End to end Campaign management, it includes 1. Taxonomy Creation, 2. Prisma Trafficking and Pushing it to DCM, 3. Generating the tags and IAS Wrraping4. Campaign Builds in DSP5. Campaign pre launch and Post launch QA6. Monitoring and delivering the campaigns by making sure to meet its daily required goal through Packing Check,7. Optimizing the campaigns to meet performance KPIs8. Preparing the Campaign wrap up decks by the end of campaign with the insights- Campaign optimizations to meet the KPI\'s for Pacing, performance ( CTR and VCR) and conversions- Generating the pixels in the platforms based on the pixel requests- Implementing the pixels in the Google Tag Manager by creating the tags and triggers- Generating the reports to measure the impressions, clicks, conversions and various required parameters on the basis of websites, geographies and SSP\'s.Platforms experience invoving in- TTD- DV 360- Yahoo- Simplifi- Centro- Google Ads- Google Tag Manager- YT Studio and YT Analytics- Facebook Business ManagerExperience in the types of Ad units - Connected TV / Video OTT- Display - Video- YouTube ads- Youtube Shorts- Native Display- Native Video- HTML AdsCertifications in- DV 360- TTD- Google Adwords ( Fundamental, Display, Search, Video)- Google Analytics
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