Sridhar Ramachandran

About Sridhar Ramachandran

I build and fix FMCG businesses by focusing on what often gets ignored—distribution reality, commercial discipline, and execution on the ground.With over 25 years of experience across MNCs and leading Indian organizations such as GSK, Tata Chemicals, Hershey’s, Haldiram’s and Reliance Consumer Products, I have led businesses with direct ownership of growth, profitability, and market execution across South India and select international markets.I have handled businesses at scale (₹700+ Cr) and also stepped into situations where fundamentals needed correction—inconsistent execution, low distributor confidence, high trade spends, and limited visibility on real performance.In my experience, most FMCG businesses do not struggle due to lack of strategy. They struggle because execution is uneven, reporting does not reflect reality, and distributor economics are not sustainable.That is where I add value:Bringing clarity to numbers — real performance, not comfortable reportingFixing leakages across claims, credit and trade spendingStrengthening distributor ROI to build long-term partnershipsDriving execution discipline and accountability across teams:Predictable and profitable growthStronger distribution with better outlet productivityImproved control over margins and investments:Scaled business from ₹52 Cr to ₹72 Cr (+38%)Built a ₹100+ Cr brand portfolio with strong market presenceExpanded distribution by outlets with focus on throughputImproved profitability by 20%+ through structured interventions-I believe in building businesses with control and discipline.Not just driving the topline, but creating models that sustain, scale, and deliver over time.

Experience

1. Branch Sales Manager

   Reliance Retail

   Mar 2024 — Present · Bengaluru, IN

Education

• National Institute of Sales

  PGDSM, Sales & Marketing Management

  1998 — 2000

• Guru Nanak College

  Bachelor of Commerce (B.Com.), Commerce

  1996 — 1999