Sri Wani

About Sri Wani

Business Analyst | Content Strategist | Classical Dancer | Vizag Community & Youth Development LeadWhere Data meets Behavior and Creativity fuels insight that’s where I do my best work!A Business Analyst at an AI-driven behavioral technology company, where I help design and implement educational solutions, behavioral models, and 360° skill assessment frameworks used across diverse industries. My role revolves around translating data-driven insights into meaningful evaluations of candidate potential, performance, and multidimensional skill alignment.I’m deeply interested in growth strategy, digital innovation, and talent transformation, and I thrive at the intersection where AI meets human potential building systems that are not only intelligent, but impactful.Beyond my corporate role, I actively contribute to social development as an Emerging Lead at U&I, mentoring underprivileged children and equipping them with essential academic and life skills. This work reinforces my belief that sustainable change begins with education, empathy, and consistent guidance.A professional classical dancer since the age of two, I bring with me years of discipline, creativity, and emotional expression qualities that strongly influence how I think, communicate, and solve problems.As a content freelancer, I have collaborated with clients across fintech, IT, and HR sectors, delivering brand stories, company profiles, website content, email campaigns, and sales collateral. I also share practical content writing insights on Instagram (@wani_inksights), where storytelling meets strategy and purpose.I’m an active member of CFSR and the Folklore Studies Network, Kolkata, contributing to research initiatives and cultural knowledge-sharing platforms.Previously, as a Social Media Intern at Andhra University Incubation Council (a hub)My core expertise includes:Digital Marketing (SEO, PPC, social media, email campaigns)Recruitment & Talent Acquisition (especially US-based Master’s graduates – OPT/CPT)Content Development (web, blogs, email, branded communication)Web development and performance optimizationMarket research and sales enablement strategyI am known for clear wordcraft, SEO-focused keyword research, and a strong command of digital writing standards, including metadata and optimization techniques.If you’re looking to collaborate with someone who blends analytics, creativity, and purpose-driven thinking, let’s connect. Reach me at: w••••••••@gmail.com

Experience

1. Marketing Department Specialist

   Vils Behaviour Intelligence

   Aug 2023 — Present

   Conducted market research and competitor analysis to identify target audiences, industry trends, and emerging opportunities in the AI and behavioral assessment domain.>Developed and executed marketing strategies and content roadmaps to promote our VILS AI products ensuring alignment with brand positioning and business goals.>Managed social media campaigns and digital presence, achieving a growth in engagement and visibility from 340 to 3.4K monthly views through consistent, data-driven posting.>Created and optimized blogs, articles, videos, and email campaigns to enhance brand awareness, user engagement, and audience retention.>Designed career and communication and behavioral based assessments mapped to core employability skills like critical thinking and problem-solving.>Delivered presentations and product demos to clients, showcasing the value proposition and key features of AI-enabled learning and evaluation solutions.>Collaborated with cross-functional digital and creative teams to maintain a timely, cohesive, and impactful content flow across multiple platforms.>Prepared personalized analytical reports and communication materials for students, employees, and clients in the education and HR sectors.>Utilized AI-powered tools (ChatGPT, Gemini, etc.) to generate intelligent, user-friendly content and continuously refine prompt strategies for enhanced engagement.>Monitored AI and market trends to adapt marketing strategies, ensuring campaigns remain relevant, data-informed, and performance-driven.

Education

• Jawaharlal Nehru Technological University, Kakinada

  Bachelor of Technology (B.Tech.), Electrical, Electronics and Communications Engineering

  2010 — 2014

• Digital Scholar

  Advanced Digital Marketing Course

  2023

• Marist University

  Master of Science - MS, Management Information Systems and Services