Sri S Kumar

About Sri S Kumar

I design and scale enterprise marketing operations ecosystems powered by Adobe Experience Cloud.With 7+ years of experience across Adobe Workfront, Workfront Fusion, and Adobe Experience Manager (AEM), I help organizations transform fragmented marketing workflows into automation-first, governance-driven operating models. My work focuses on architectural clarity, scalability, and measurable operational impact.I have led enterprise initiatives that reduced campaign turnaround time by 30–40%, eliminated manual handoffs across teams, and created real-time operational visibility for global marketing organizations.My specialization lies in building API-first integration architectures that connect Adobe platforms with enterprise systems such as Salesforce, Jira, Slack, CRM platforms, analytics environments, and data lakes. Using REST APIs, OAuth 2.0, event-driven workflows, and cloud infrastructure (AWS/Azure), I design resilient ecosystems that support secure, scalable marketing operations.Beyond automation, I focus heavily on governance and operational maturity — defining access models, layouts, SLAs, compliance controls, and standardized workflows that align marketing velocity with enterprise governance.I operate at the intersection of:• Adobe Workfront Architecture & Workfront Fusion Automation• AEM Assets & Content Supply Chain Transformation• Martech & SaaS Integrations• Workflow Automation & API-Driven Systems• Data Governance & Operational Intelligence• AI-driven forecasting, capacity planning, and KPI analyticsI believe marketing operations should function like a well-orchestrated system — not a collection of disconnected tools. My goal is to design ecosystems that empower teams, eliminate operational friction, and deliver measurable business outcomes.If you are scaling enterprise Workfront operations, modernizing your content supply chain, or transforming your Adobe ecosystem into a strategic growth engine, feel free to connect.

Experience

1. Technical Adobe Workfront Fusion Developer

   Best Buy

   Nov 2023 — Present · Charlotte, NC, US

   Translate business and marketing requirements into conceptual and logical solution architectures, including data flow design, integration patterns, and system dependencies.Design and oversee integration of Adobe platforms (AEM, AEP, Campaign, Workfront) with enterprise systems including CRM, data lakes, and third-party marketing technologies.Develop architectural blueprints supporting customer data ingestion, segmentation, activation, and orchestration workflows across digital channels.Provide technical leadership during solution design, implementation, and deployment phases, guiding engineering and platform teams to ensure adherence to architectural standards.Collaborate with stakeholders to define data models, governance frameworks, and access control strategies to ensure compliance, audit readiness, and secure data handling.Design scalable solutions leveraging cloud-based infrastructure (AWS/Azure) including compute, storage, data processing, and workflow orchestration components.Promote and enforce architecture best practices, including modular design, reusable components, API-first integration, and performance optimization strategies.Conduct technical impact assessments and level-of-effort estimations to support project scoping, resource planning, and roadmap prioritization.Present proposed solution designs and architecture strategies to business, marketing, and technical leadership teams, clearly articulating trade-offs and technical decisions.Led enterprise-scale Adobe Experience Cloud architecture supporting global marketing, creative, and product teams across active workflows. Designed automation-first integration ecosystems to modernize content supply chain operations and accelerate campaign execution.

Education

• University of North Carolina at Charlotte

  Master's degree

  2024

• SRKR Engineering College

  Bachelor of Technology - BTech

  2020 — 2024