Sri Hari

Data Analyst | Data Engineering | Data Modelling

Role
Analyst at Dentsu Global Services
Location
Bengaluru, KA, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Sri Hari

Data and modelling Analyst with 3+ years of experience in developing scalable analytical…

Experience

  1. Analyst

    Dentsu Global Services

    Sep 2022 — Present · Bangalore Urban, IN

    ETL Pipeline Development & Management: Designed, developed, and maintained robust data pipelines from servers and websites to cloud storage using tools such as Hadoop, Google Cloud Platform (GCP), Fivetran, and Talend. These pipelines supported downstream dashboards and machine learning models.• Data Modeling & Statistical Analysis: Built and deployed data models for forecasting, measurement and attribution, A/B testing, and marketing mix modeling achieving confidence scores above 74%. Utilized the Pandas library to clean, manage, and analyze large datasets, and identify data patterns and anomalies. Effectively communicated findings to various stakeholders.• Tableau Dashboards: Developed comprehensive and visually compelling Tableau dashboards for retail and emerging market clients, resulting in a 46% improvement in reporting accuracy and enabling more informed, data-driven decisions.• Visualizations & Reporting: Created detailed reports and visualizations to convey model outputs and insights to stakeholders, contributing to a 28% increase in project accuracy and decision-making efficiency.• Strategic Collaboration: Facilitated collaboration among stakeholders, data scientists, and client success teams to ensure alignment and clear communication. This initiative significantly accelerated project completion and exceeded delivery expectations.• Google Tagging & Analytics: Implemented and managed Google Tags using Google Tag Manager (GTM), and analyzed website performance using Google Analytics 4 (GA4). Submitted actionable reports based on performance metrics.• Reporting Automation: Introduced automation in reporting workflows, achieving a 62% reduction in manual effort and enhancing consistency and reliability in reporting processes.

Education

  • Ramaiah Institute Of Technology

    Mechanical Engineering

    2018 — 2022

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Sri Hari — Analyst at Dentsu Global Services in Bengaluru, KA, IN | Unifers