Sri Bhaswath A.

About Sri Bhaswath A.

I lead cross-functional business operations at Spendflo, with a focus on CRM optimization, revenue operations, and AI-driven GTM strategy. My mission is to simplify complex processes across GTM, RevOps, MarkOps, and MRE, ensuring scalable and measurable growth.At Spendflo, I’ve built and automated workflows that handle thousands of leads, streamlined CRM and attribution systems, and embedded AI into sales and marketing motions. From aligning CRO-level revenue models into actionable GTM playbooks to designing outbound frameworks and MarkOps infrastructure, I bridge strategy and execution to accelerate pipeline and revenue outcomes.I thrive on cross-functional collaboration — enabling GTM, Sales, and Marketing teams with the right tools, insights, and training — while championing an AI-first approach to operations.

Experience

1. Business Operations Lead

   Spendflo

   Aug 2024 — Present · IN

   Driving cross-functional BizOps across GTM, RevOps, MarkOps, and MRE, with an AI-first mindset to scale operations and support company growth- Streamlined GTM execution by automating lead workflows, optimizing CRM systems, and owning the outbound tech stack in collaboration with GTM teams- Translated revenue models into actionable BDR plans and implemented territory and outreach structures to drive pipeline growth- Lead AI-driven initiatives across sales and marketing operations to reduce manual work and boost execution speed- Own setup and management of MarkOps infrastructure including lead enrichment, form flows, lead scoring, and attribution- Enable GTM teams through training on outbound, inbound, and CRM tools to improve adoption and execution- Deliver leadership-level reporting and dashboards on GTM performance, KPIs, and strategic initiatives- Act as the in-house procurement owner — negotiating, evaluating, and securing best-in-class software contracts aligned with team needs and budget- Drive cross-functional alignment across Sales, Marketing, and Leadership through data, systems, and process visibility

Education

• Dr. K K Rs Gowtham International School

  Secondary Education, General Science

  2008 — 2010

• Birla Institute of Technology & Science, Pilani

  Bachelor of Engineering (B.E.), Mechanical Engineering

  2013 — 2017

• Ascent Junior College

  Intermediate Education, Math,Physics,Chemistry

  2010 — 2012