Sreyashi Roy
Leading Brand @ Cosmix
- Role
- Brand Lead at Cosmix
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Sreyashi Roy
So what do I make? Not much. Hope to make a name for myself. Making the most…
Experience
Brand Lead
Feb 2024 — Present · Bengaluru, IN
From one Hex Code to a closer looking one. • Building the brand ground up • Meaningful brand associations and partnerships • Strategising and ideating for New Product Development that sits well in the Cosmix portfolio • Responsible for brand positioning and visual identity • Setting the brand’s tone of voice • Building the projects within the brand team on partnerships, website, META, Retention, Social, Packaging & offline activities • Leading the creative & strategy for all things mentioned above. • Chalking out launch plans for new products and market research for NPD. • Leading the strategy on how to keep the engagement metrics up and running for organic traffic and not just for paid channels • Responsible for bringing in new PR opportunities • Opening up new avenues for reaching top of the funnel • Hired for & managing a team of content associates, graphic designers, video editors, social media strategists and partnership associates.
Education
SYMBIOSIS INTERNATIONAL UNIVERSITY
Master's degree, Communication and Media Studies
Skills
- Teamwork
- Team Management
- Advertising
- Customer Service
- Marketing
- Social Media
- Management
- Microsoft Word
- Web Content Management
- Marketing Strategy
- Social Media Marketing
- Powerpoint
- Microsoft Excel
- Market Research
- Content Writing
- Microsoft Office
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