Sreevidya K.
Marketing Operations & Technology Architecture | Funnel & Lead Lifecycle Design | Campaign Operations
- Role
- Director of Marketing Operations at Andreessen Horowitz
- Location
- Santa Clara, CA, US
- LinkedIn followers
- 500 followers
About Sreevidya K.
Senior Marketing Operations and Architecture leader with a strong engineering background and extensive experience designing, implementing, and scaling enterprise marketing systems. Recognized subject matter expert in martech stack management, marketing automation, data architecture, and campaign operations. Proven ability to enable high-quality, high-volume campaign execution, accurate end-to-end reporting, and scalable growth across high-growth technology companies and venture capital environments. Experienced people leader with a track record of operational rigor, technical excellence, and cross-functional partnership.I help companies: • Implement or rebuild HubSpot and Marketo from the ground up • Design and optimize lead funnels, lifecycle stages, and conversion flows • Improve automation, reporting, and data flow across tools • Streamline marketing infrastructure and third-party integrations
Experience
Director of Marketing Operations
Oct 2022 — Present · Menlo Park, CA, US
Education
Golden Gate University
Masters, Project and Systems Management(IT concentration)
2011 — 2013
Gov. Engineering College, Calicut University
Bachelor of Engineering, Electrical and Elecronics
2000 — 2004
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