Sreevalsan M G

About Sreevalsan M G

Hello! I am Sreevalsan M.G, a seasoned Marketing Manager and CRM Head with over 12+ years of experience in driving integrated media and customer engagement strategies across diverse sectors, including FMCG, retail, and BFSI. My expertise lies in executing data-driven, cross-channel campaigns that not only enhance brand visibility but also deliver measurable business impact. I have a strong command of strategic media planning and omnichannel marketing, which allows me to translate brand goals into high-performing campaigns across digital, ATL, and BTL channels.Throughout my career, I have successfully built consumer personas and applied market research tools to enhance targeting precision and campaign ROI. I am adept at managing partner ecosystems and have negotiated collaborations with leading banks and travel firms to enrich customer experiences. My recent role at Arakkal Gold and Diamonds LLC in Dubai involved leading CRM initiatives and optimizing customer journeys, which significantly improved retention rates. I am passionate about embracing emerging technologies and market trends to ensure future-readymarketing practices.Key Achievements- Introduced predictive analytics models within CRM workflows, resulting in a 25% increase in customer lifetime value (CLV)- Implemented a MarTech stack upgrade that reduced campaign deployment time by 40% and increased segmentation accuracy- Developed customer journey mapping frameworks that enhanced overall brand experience and reduced customer friction.

Experience

1. Brand Manager

   Nambisan\'s

   Dec 2025 — Present

Education

• University of Calicut

  Bachelor's degree, Mathematics and Statistics

• University of Calicut

  Bachelor of Science (BSc), Mathematics

  2003 — 2006

• YMCA, Institute Of Media Studies And Information Technology

  Post Graduate Diploma, Public Relation, Advertising and Marketing

  2011 — 2012

• Indian Institute of Management, Indore

  Executive Program In Digital Marketing

Skills

• Media Planning
• Brand Management
• Marketing Strategy
• Social Media
• Tam
• Enthusiastic
• Digital Strategy
• Online Advertising
• Confidant
• Google Certification on Fundamentals & Diaplay
• Friendly Personality
• Resolve
• Leadership
• Irs
• Digital Marketing
• Advertising
• Digital Media
• Self-Esteem
• Integrated Marketing
• New Media
• Marketing Communications
• Violin
• Marketing
• Hardwork
• Media Buying
• Market Research
• Tgi
• Media Strategy
• Map
• Music
• Learning Quickly
• Social Media Marketing