Sreetama Karmakar

Corporate Communications Specialist @Viacom18 Media Private Limited

Kolkata, IN

Spearhead corporate communications, media relations, and digital content strategy for regional TV and OTT platforms. Design & execute the overall business plan to meet aligned yearly objectives. Work with a multifunctional team to ensure day-to-day business delivery.Analyze data and identify key trends/ correlations from the MR report prepared by the external agency.Provide briefs to the agency based on brand architecture (consumer/ product attributes, differentiation, competition, etc.).Curate and implement strategic publishing and personalization frameworks to enhance content discoverability and audience reach. Analyze performance data to refine marketing strategies and enhance campaign effectiveness.Utilize A/B testing and other methods to improve conversion rates and customer engagement.Optimize audience engagement through targeted push notification campaigns, curated homepages, and differentiated content publishing. Collaborate with cross-functional teams to ensure cohesive marketing campaigns.Plan and coordinate integrated marketing initiatives that align with overall business strategy.Lead special projects and initiatives that require strategic marketing insights and execution.Collaborate with external partners and agencies for campaign execution and media buying.Strengthen brand positioning through high-impact PR initiatives, talk shows, and strategic media partnerships.

Carmel High School

Humanities/Humanistic Studies

NSHM Institute of Media and Design

Bachelor of Science (BS)

NSHM Institute of Media and Design

Master of Science (M.Sc.)