Sreerupa Sarkar

Media Analyst l Ex Amazonian

Role
Media Analyst at Target
Location
Bengaluru, KA, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Sreerupa Sarkar

Responsible for understanding performance of advertising campaigns at Amazon and using…

Experience

  1. Media Analyst

    Target

    May 2025 — Present

    Execute marketing programs across a variety of brands and businesses. Working at both the account and brand level to implement and activate digital media campaigns: inclusive of building segments, forecasting and booking media placements, building media recommendations and assist in crafting insights based on media campaign performance.Build various client deliverables like proposals, media approaches and audience strategies. Deep understanding and staying up to date on industry trends both in the retails and digital advertising landscape.Own the media strategy across all teams and ensure campaigns are set up for success.Manage, delegate the day-to-day media executions to ensure adherence to deadlines, media plan changes, creative specs, blocking charts.Identify target audiences, and analyze their characteristics, behavior and media habits.Define key metrics and work with insights team to build deeper insights into media plans and optimization opportunities.Provide informed point of views on recommendations and opportunities on media strategies.Understand and analyze the campaign reporting in different media tools and servers

Education

  • INDUS BUSINESS ACADEMY - IBA, BANGALORE

    PGDM, Marketing & International Business

    2017 — 2019

  • University of Calcutta

    English honours

    2013 — 2016

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Sreerupa Sarkar — Media Analyst at Target in Bengaluru, KA, IN | Unifers