Sreerupa Sarkar
Media Analyst l Ex Amazonian
- Role
- Media Analyst at Target
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Sreerupa Sarkar
Responsible for understanding performance of advertising campaigns at Amazon and using…
Experience
Media Analyst
May 2025 — Present
Execute marketing programs across a variety of brands and businesses. Working at both the account and brand level to implement and activate digital media campaigns: inclusive of building segments, forecasting and booking media placements, building media recommendations and assist in crafting insights based on media campaign performance.Build various client deliverables like proposals, media approaches and audience strategies. Deep understanding and staying up to date on industry trends both in the retails and digital advertising landscape.Own the media strategy across all teams and ensure campaigns are set up for success.Manage, delegate the day-to-day media executions to ensure adherence to deadlines, media plan changes, creative specs, blocking charts.Identify target audiences, and analyze their characteristics, behavior and media habits.Define key metrics and work with insights team to build deeper insights into media plans and optimization opportunities.Provide informed point of views on recommendations and opportunities on media strategies.Understand and analyze the campaign reporting in different media tools and servers
Education
INDUS BUSINESS ACADEMY - IBA, BANGALORE
PGDM, Marketing & International Business
2017 — 2019
University of Calcutta
English honours
2013 — 2016
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