Sreeram Kandula
Director of Marketing | Practitioner | Mentor | Consultant | Performance Marketing | Marketing Analytics | Marketing Automation | Lead Generation | Global Digital Strategy | Branding and Communication
- Role
- Marketing Director at Tek Leaders Inc
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Sreeram Kandula
A Marketing Maven - Turned Startups to Corporates!Mentored 600+ students over Upgrad!Every brand has stories to tell—stories that will not only engage, inform, surprise, delight, and impact their audience but also deliver on measurable business goals. And I am the conduit between business and consumer. With the experience core to digital marketing to excel in crunching the numbers, I helped brands to multiply the numbers in terms of leads, conversions, and revenues.I help brands find the subject and medium that best fits their unique identity, and then I produce high-quality road maps that meet their objectives. Currently, I am heading Tek Leaders Inc as Marketing Director overseeing entire marketing function. I handled Global digital campaigns at Novartis as Senior Project Manager. I spent 5 years as a Senior Manager Digital Marketing for Oasis Fertility heading the Digital Marketing Operations. Prior to this, I am instrumental in supporting the Premium tool Google Analytics 360° for Diamond Clients of Google. Handled Corporate Digital Marketing (PAN India) for Apollohomecare where I’ve been the creator and driver of the Online landscape of the Company and Partial support for Offline marketing.My specialties include Performance Marketing, Lead Generation, Marketing Analytics, Marketing Automation, Digital Transformation, Consumer Funnel Analysis, Brand Management, and Creating Omni-Channel Marketing Campaigns.
Experience
Marketing Director
Jul 2024 — Present · IN
In my role as the Director of Marketing at Tek Leaders Inc, I take a result oriented approach to build and optimize our marketing ecosystem. My expertise lies in developing and executing data-driven strategies that fuel brand growth, leveraging advanced analytics and insights to inform decision-making and ensure that our marketing initiatives are both targeted and effective.I strategize multi-channel campaigns that integrate seamlessly across various platforms, ensuring that our messaging is consistent, impactful, and aligned with the company\'s broader business objectives. By focusing on digital transformation initiatives, I drive the evolution of our marketing efforts, incorporating the latest technologies and trends to stay ahead in a competitive landscape.My responsibilities also include optimizing digital performance, where I employ advanced tools and techniques to enhance our online presence, improve conversion rates, and maximize ROI. I prioritize customer engagement across all online platforms, crafting personalized experiences that resonate with our audience and create long-term loyalty. Furthermore, I lead a talented team of marketing professionals, guiding them to excel in their roles and contribute to the overall success of our campaigns.
Education
B.E.S.T Innovation University
Doctor of Philosophy - PhD, Marketing
Jawaharlal Nehru Technological University
Bachelor's Degree, Biotechnology
2008 — 2012
Indian School of Business Management and Administration
Executive - Master of Business Administration (M.B.A.), Project Management
2012 — 2014
Institute of Public Enterprise
Post Graduation Diploma in Management (PGDM), Marketing and Information Technology
2014 — 2016
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