Sreeragini Ramkumar
Performance Marketing @ HUL | Scaling Multi-Category Portfolios on Blinkit & Big Basket | Growth Strategist: Hair Care, Skin Care, Makeup & Incubators
- Role
- Performance Marketing Executive (Beauty & Incubators) at Unilever
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Sreeragini Ramkumar
Performance Marketer at Hindustan Unilever, specializing in turning consumer intent into measurable growth across India’s leading Quick Commerce platforms.With experience managing the entire HUL portfolio on Blinkit, I now lead performance strategy for the Beauty, and Incubator segments on both Blinkit and Big Basket. I bridge the gap between legacy brand stability and the agile \'0 to 1\' growth required for new launches.Core Expertise: Retail Media Optimization (Blinkit/Big Basket), Joint Business Plans (JBP), Full-funnel Marketing, and ROAS-driven scaling.
Experience
Performance Marketing Executive (Beauty & Incubators)
Nov 2025 — Present · Mumbai, IN
Multi-Platform Scale: Spearheading performance for Hair, Skin, Makeup, and Incubator categories across Blinkit and Big Basket.Incubator Strategy: Designing growth playbooks for new HUL brands, balancing top-of-funnel awareness with conversion efficiency.Stakeholder Leadership: Leading Media JBP discussions to secure category-leading visibility and share of voice.
Education
Dwarkadas J. Sanghvi College of Engineering
Bachelor of Engineering - BE, Electronics and Telecommunication Engineering
2014 — 2018
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