Sreeparna C.
Data Science| Experimentation , Causal Inference in personalization & loyalty for marketing optimization
- Role
- Senior Data Scientist at 84.51˚
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Sreeparna C.
At 84.51 I am working on campaign optimization and personalization leveraging RCTs and causal inference techniques to improve targeting and measurement. Previously at LatentView Analytics, we\'re pioneering product-led growth analytics and enhancing customer experience with a focus on Acrobat Reader\'s market performance. My efforts in structuring A/B test initiatives have already yielded a 5% traffic increase for Acrobat AI Assistant. With a Master\'s in Business Analytics from the University of Cincinnati, my expertise lies in harnessing the power of data to drive actionable insights.My analytical proficiency extends to creating data pipelines and automated tools on cutting-edge platforms like Databricks Azure and Splunk. As part of a dedicated team, we\'re advancing the integration of clickstream and financial data to optimize marketing strategies, contributing to significant conversion improvements. Our collaborative approach is central to delivering on our commitment to impactful data-driven decision-making.
Experience
Senior Data Scientist
Oct 2024 — Present · Chicago, IL, US
Education
Carmel School, Durgapur Steel Township
ICSE
2010
DAV Model School, Durgapur
CBSE
2010 — 2012
Presidency University, Kolkata
Bachelor of Science (B.Sc.), Statistics
University of Cincinnati Carl H. Lindner College of Business
Master's degree, Business analytics
2021 — 2022
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