Sreenath Nair
Experiential & Integrated Marketing | Head of Marketing | Brand Strategy, GTM, Product Marketing & 360° Campaigns | Automotive, Pharmaceuticals,CE, FMCG, BFSI | India & South Asia
- Role
- Senior Marketing Manager at Sany India
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Sreenath Nair
Dynamic and results-driven Marketing Leader with 11+ years of experience driving brand strategy, integrated marketing, GTM execution, product marketing, trade marketing, and 360° campaign management across Automobile, Construction Equipment, FMCG, BFSI, Real Estate, and Lifestyle industries. Proven expertise in leading multi-market marketing operations across India, Sri Lanka, and the Maldives, delivering measurable growth in brand visibility, lead generation, and regional market share. Adept at managing global exhibitions (Excon, Bauma, IMME), developing sales enablement tools, executing experiential campaigns, optimizing budgets, and implementing data-driven marketing frameworks that enhance ROI and strengthen organizational positioning.Recognized for strong cross-functional leadership, stakeholder management, vendor governance, and performance-driven execution across HO and regional marketing functions. Skilled in digital marketing, ATL/BTL communications, customer engagement programs, market research, dealer marketing, and content strategy to support product launches and high-value activations. Known for building scalable marketing systems, improving campaign effectiveness, and aligning marketing operations with business goals to drive sustained brand growth. Demonstrated ability to manage multi-vertical portfolios, lead large teams, and deliver strategic, insight-led marketing outcomes in fast-paced, multi-industry environments.
Experience
Senior Marketing Manager
Jan 2024 — Present
Directed regional and corporate marketing initiatives to strengthen brand presence across Excavator, Road, and Port Equipment divisions.• Managed strategic participation in global industry exhibitions, improving brand influence and generating high-value business opportunities.• Developed targeted GTM plans for new product rollouts, accelerating regional adoption and competitive positioning.• Collaborated across Sales, Product, and Leadership teams to create compelling sales collateral, videos, and digital content supporting frontline performance.• Implemented data-oriented budgeting and vendor governance processes to optimize marketing spend and improve operational transparency.• Served as the central marketing representative for industry alliances, association partnerships, and external communication channels.• Established structured dashboards and reporting mechanisms, enabling leadership to evaluate campaign effectiveness and dealer engagement.• Coordinated multi-region marketing programs ensuring alignment between regional execution and national brand objectives.
Education
Revera School of Management
PGDM, Mass Communication & Advertising
2011 — 2013
University of Mumbai
Bachelor's degree, Commerce
2009
MICA | The School of Ideas
Post Graduation , Digital Marketing & Communication
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