Sreekanth N P

About Sreekanth N P

Growing up, my favorite TV character wasn’t a masked guy wearing a cape. It was a mysterious tinkerer from an obscure show who forged nine legendary artifacts. Think the likes of Leonardo Da Vinci, but more successful at actually finishing projects.The sheer class of his character made me think, “That’s a pretty cool way to live.”When I grew up, I built mobile apps - my first artifacts - and learned the hard truth: just building something, even something great, is nowhere near enough. Marketing is essential for success, and it’s also a craft that can create artifacts that endure.That brought me full circle to the maker ideal I grew up with.At Rafiki, I was the first marketer and the job was about going from 0→1: I analyzed the funnel, picked the right levers and channels, stood up infrastructure, and ran fast tests to find signals.At Hippo Video, the game was about going from 1→10: I kept what worked, killed what didn’t, wrote the playbooks, and scaled sustainably. Gratitude to the team for their wonderful support and guidance.My ethos is to build useful things that last, and letting data & feedback vet my hot takes. Now, I’m looking for my next team to apply my marketing skills in building 0→1, scaling 1→10 and even further.

Experience

1. Senior Growth Marketer

   Cornercart

   Oct 2025 — Present · Bengaluru, IN

   So far, I have - Built marketing from 0 → 1; established a full-funnel growth engine and experimentation workflow fromscratch Executed 30+ growth experiments in 4 months across paid channels; identified top-performing ICPs,messaging, and acquisition levers through rapid testing Boosted Daily Installs by 71% during BFCM season through Reddit and LinkedIn Ads Defined ICPs and positioning using product data, market research, and experiments; translated insightsinto validated messaging and scalable acquisition strategies Built and operationalized the analytics stack (PostHog, GA4, GTM and more); implemented eventtracking, dashboards, and data workflows to drive decision-making Guided marketing team on experimentation structure for multiple channels Resolved critical attribution gaps (Shopify limitations) by designing alternative tracking and a centralizeddata layer, enabling reliable performance measurement

Education

• Vidya Academy of Science and Technology

  Bachelor of Technology - BTech, Production Engineering

• Amrita School of Business - Coimbatore

  Master of Business Administration - MBA, Marketing

  2018 — 2020