Sreejith Koneri

About Sreejith Koneri

I’m a Demand Generation and Marketing Operations professional with 11+ years of experience building scalable B2B pipeline engines for IT services and SaaS-led organizations.My core strength lies at the intersection of Demand Generation, Account-Based Marketing (ABM), and HubSpot Marketing Automation — turning intent signals into qualified pipeline through lifecycle marketing, automation, and performance optimization.What I do best:• Own end-to-end demand generation programs (strategy → execution → optimization)• Design and scale ABM programs for enterprise and mid-market accounts• Lead Marketing Operations (HubSpot) — workflows, lead scoring, lifecycle stages, and funnel governance• Build MQL–SQL nurture frameworks aligned with sales teams• Execute B2B paid campaigns (LinkedIn Ads, INFLU2, Meta)• Drive event-led demand (webinars, roundtables, conferences)Impact highlights:• 30%+ increase in ABM account engagement• 40%+ reduction in manual effort through automation• Managed global campaigns and events with budgets up to $1M• Supported consistent YoY pipeline influence across regions (US, EU, MEA, APAC)I enjoy partnering closely with Sales, RevOps, and GTM teams to improve lead quality, reduce funnel leakage, and accelerate pipeline velocity. Based in Hyderabad Open to Demand Generation Manager / Marketing Operations Manager / ABM Lead roles Happy to connect with recruiters and hiring managers

Experience

1. Assistant Manager Marketing Demand Generation & Marketing Operations

   ValueLabs

   Oct 2022 — Present · Hyderabad, IN

   Key Achievements & ResponsibilitiesLed global Demand Generation and ABM programs across US, UK, Europe, MEA, SEA, and ANZ, driving 30%+ growth in enterprise account engagement and improving MQL-to-SQL conversion rates.Influenced multi-million-dollar pipeline through integrated campaigns spanning paid media, lifecycle marketing, marketing automation, and event-led demand initiatives.Owned end-to-end B2B demand generation strategy including planning, budget allocation, execution, optimization, and performance reporting.Built persona-driven nurture journeys and lifecycle workflows in HubSpot, increasing SQL volume, improving sales acceptance rates, and accelerating opportunity creation.Strengthened MQL qualification criteria and lead scoring models, contributing to improved win-rate alignment and reduced sales cycle friction.Designed and executed enterprise Account-Based Marketing (ABM) programs with curated content sequences, account-level targeting, and HubSpot–Salesforce integration to drive buying-group engagement.Managed B2B paid campaigns across LinkedIn, Meta, and INFLU2, optimizing CPL, CTR, and lead-to-SQL conversion efficiency.Implemented structured A/B testing frameworks across ads, landing pages, and email journeys to improve ROI and pipeline contribution.Directed demand strategy for webinars, leadership roundtables, and global conferences (budgets up to $1M per event), optimizing attendee-to-SQL conversion and post-event nurture performance.Measured campaign success using pipeline influenced, SQL generation, opportunity creation, and conversion velocity, not vanity metrics.Conducted monthly funnel audits across Lead → MQL → SQL → Opportunity stages to identify leakage and implement lifecycle improvements.Partnered with sales leadership on pipeline reviews, ICP refinement, and revenue forecasting alignment.

Education

• Indian Institute of management and commerce

  Intermediate, Maths, Physics, Computer science

• ST Andrews school

  SSC

  1994 — 2006

• Osmania University

  Master of Business Administration (MBA), Marketing

  2012 — 2014